Large Website
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spending £100K+ per month
Problem
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on some non .com domain names (eg: .dk, .no, .it ) some of my keywords have minimum CPCs of £2.50, apparently due to the Quality Scoring algo.
How do you explain the following:
[widget cityname] - CPC is ok
[widgets cityname] - min CPC £2.50
this simply does not make sense to me.
For the last 6 months i've brought this problem to the Account Manager but the answer i always get is .. you need to raise your CPC to £2.50 and it will "unblock" the KW and you should pay with 1p more than the top position. guess what - i did and ended up spending a fortune, at £2.50 in a few hours.
Has anybody experienced this issue before? any solutions to "unlock" these keywords
But I have not tried gunning at the USD 10 keywords. Just seems silly to pay for 100-200 clicks at USD 10 to slowly get it down again to 10 cent where it was.
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If Goolge wants this to be possible they should say so. If what they really are saying is "sod off" we dont want you on this keyword they are unethical.
But I have not tried gunning at the USD 10 keywords. Just seems silly to pay for 100-200 clicks at USD 10 to slowly get it down again to 10 cent where it was.
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If Goolge wants this to be possible they should say so. If what they really are saying is "sod off" we dont want you on this keyword they are unethical.
what's frustrating is that (perhaps) these are not issues, but just stuff we dont know factored in the also, or we dont know why we get penalised for - as many here described, Adwords is becoming more like SEO. Our account manager is very good as an account manager but she's also very good at blocking any technical questions, and so for that reason i make her incompetent for our needs. She simply doesnt get it and that a million pound account needs some technical support and help.
here's another example where the US centric algo doesnt make sense:
[widgets] (translated in Danish)
display URL: .com (main site) - no penalty
however when
display URL: .dk (this is a local version of the site, legitimate, translated, etc - which used to be top before the QS introduction) we get penalised and minimum bids are between £2.5-£5.0
Anyway, the main question i had in the first post is what im really interested in, how on earth the QS for [widget city] can be different for [widgets city]
both of them went live at the same time etc, there are no diferences whatsoever. The Ad is generic too.
Anyway, the main question i had in the first post is what im really interested in, how on earth the QS for [widget city] can be different for [widgets city]both of them went live at the same time etc, there are no diferences whatsoever. The Ad is generic too.
Probably the best answer (and it's not going to be helpful or in fact all that good) is that different keywords trigger things in the algo in different ways, and that [widget city] and [widgets city] are...well, different keywords. I suppose it's not that different than search engine results where a page can rank well on widgets but not rank well on widget.
Knowing that different keywords are dealt with differently isn't any use at all at helping you, though. But it kind of explains it.
