Adsense: How much did your revenue drop after GDPR consent setup?

Forum Moderators: martinibuster

Message Too Old, No Replies

Adsense: How much did your revenue drop after GDPR consent setup?

Seppone

12:41 am on Mar 22, 2023 (gmt 0)

I admit, I am a bit lazy with setting up a consent cmp - haven't done it so far. Also, Adsense did not complain so far.
I always thought I will do it, when they directly ask me / suspend my ads. I have somewhat the feeling, that this might happen soon.

My pages are in the news field quite loaded with adsense (12 Euros RPM, 1.5 percent CTR) and I am wondering:
What kind of drop in revenue should I expect when setting up a CMP?
I have many new users (through ads), not many regulars.

And next question:
What is a good CMP where I can make an agressive approach to the user, like:
'accept cookies or leave page'
or
'accept cookies or subscribe for 19.99 per month'

glitterball

1:27 pm on Mar 24, 2023 (gmt 0)

Hi, I lost about 66% of income after implementing the Google GDPR solution.

I've also seen a huge drop in other affiliate income because of this, so currently experimenting with dropping Adsense completely.

Seppone

6:25 pm on Mar 28, 2023 (gmt 0)

Wow, that's bad.

I haven't seen Google's solution yet - but maybe other tools work better (or give you more options to make people agree to Cookies)?

I was also wondering if there are any cookieless ad networks around. Too bad, that there is not much competition. Globally is only media.net - but which only offers service on English websites (only has English inventory).

tangor

11:31 am on Mar 29, 2023 (gmt 0)

Depends on where your traffic comes from. GDPR is European ... if traffic is from elsewhere, might not make a difference.

Seppone

3:10 pm on Mar 29, 2023 (gmt 0)

I know - but my traffic is European. And as far as I understand quite a few other countries (like UK) or US States head towards a similar direction.

jetteroheller

8:50 am on Apr 4, 2023 (gmt 0)

I consider to terminate AdSense.
I have my old sites using AdSense
I have my new sites even not using cookies, they have a log file javascript system. They are for my new founded company.
The revenues had been in ancient times up to US$ 4,000 a month.
They dropped by Panda after 2011 to US$ 30 a month.
There are already many random directory listings for my new sites on my old sites bringing traffic to my new sites.
So maybe to take away AdSense and have more on ads and less annoying pages brings more.

Seppone

10:32 pm on Apr 19, 2023 (gmt 0)

How is Panda related to adsense?

And when moving away the question is always: What is the alternative? Or even a cookie free alternative?
Not for all websites direct cooperations make sense.

jetteroheller

5:40 am on Apr 20, 2023 (gmt 0)

@Seppone Very simple, 99% less visitors, 99% less revenues.
All my new websites are without cookies.
A combination of user agent, screen resolution and languages gives enough to track visitors on a small to middle site. Information is reported by a javascript.
I track 3 categories:
Spiders, anonymous and real users.
Anonym means shortened user agent.

tangor

6:10 am on Apr 20, 2023 (gmt 0)

GDPR, in and of itself, did not target adsense, thus is a non-sequitur regarding earnings.

As for earning reductions over the decades since adsense rolled it, most of it is g getting more accurate as to valid clicks via better reporting, recognition of bad actors, scams, robots, and regulated with clawbacks and more logical billing/accounting practices. Very few, these days, will get rich with adsense, but it is a steady and generally reliable income for most and can generally cover cost of operations (hosting, dns, etc), freeing the site owner up to explore OTHER methods of monetization.

heathcliff

11:04 pm on Jun 2, 2023 (gmt 0)

Re: "lost about 66% of income after implementing the Google GDPR solution"
Wow I am not crazy after reading @glitterball's comment. I noticed a huge drop too.

not2easy

3:33 am on Jun 3, 2023 (gmt 0)

Hi heathcliff and welcome to WebmasterWorld [webmasterworld.com]

A new consent management platform was issued quite recently for sites with EEA and UK traffic if that affects your sites: [webmasterworld.com...]

heathcliff

1:36 pm on Jun 3, 2023 (gmt 0)

Hi @not2easy, because I tested Google GDPR solution also last year and I was able to reproduce the same result I think this is not related with that however the post you are referring to, add more fuel to the fire.

andeand

7:06 pm on Sep 28, 2023 (gmt 0)

I have started using Google Adsense Built-in GDPR Consent for the last 30 days and I too noticed a drop in earnings, around -38% this month (September).

What I noticed is that things are more "slow" after adding the consent message (e.g show of the consent message and display of ads after accepted consent), some % of users seem to exit/bounce the website after a few seconds they get the consent window.

Senechal

3:20 pm on Oct 5, 2023 (gmt 0)

Technically speaking, it's not required until January. It might be interesting to un-publish the GDPR message between now and then, and see if earnings spike...

Just a thought...