After ad blocking recovery: drop in Page Views, flat in impressions

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After ad blocking recovery: drop in Page Views, flat in impressions

guarriman3

8:48 am on Mar 8, 2023 (gmt 0)

Hi,

On Sunday, I implemented the ad blocking recovery messages on my website, in order to warn and recommend to visitors with AdBlock to disable it to help me with my AdSense incomes (https://support.google.com/adsense/answer/11576589).

However, on Monday and on Tuesday I saw the following weird figures on my AdSense stats:
- Page views: -15% (vs same day the week before)
- Impressions: -0% (vs same day the week before)

There is no similar behavior in the Analytics stats (+0% in page views).

I wondered if someone of you had experienced the same issue. Thank you.

not2easy

12:52 pm on Mar 8, 2023 (gmt 0)

You have tagged your pages also? That might take a few days to function as expected. The machine changes slower than we'd like.

guarriman3

9:17 pm on Mar 8, 2023 (gmt 0)

Hi @not2easy, thank you very much for your answer.

Yes, I tagged the pages of my website. I inserted the following script between <head> and </head>

<script async src="https://fundingchoicesmessages.google.com/i/pub-123456789?ers=1" ... signalGooglefcPresent();})();</script>

According to the stats of the "Ad blocking recovery" section of my AdSense panel (for the last three days):
- just 1% of the pageviews were through users with adblocker extensions installed
- just 3% of the visitors who saw the adblocking recovery message decided to allow ads

This is, I increased my ads visibility for less than 0.05% of the visitors. I don't know if I'm sure I understood it correctly, but for this minimal increase in my income, it is better not to place more JavaScript code in my pages and not to have more chances of errors.

not2easy

10:19 pm on Mar 8, 2023 (gmt 0)

It might pay to give it a trial run. If you are seeing errors or if your revenue is not increasing after some time then it might make too little difference. Only time can answer as for what difference you can see.

tangor

10:35 pm on Mar 8, 2023 (gmt 0)

As an adblock user for my personal browsing, it is not likely folks like myself will disable and continue UNLESS the site and content is COMPELLING and cannot be found elsewhere.

While I manage a few sites for others who use adsense as their income source, my own sites are home grown advertising (sought, billed, whole works, etc.) and are not impacted by adblockers.

I can see both sides of the equation and understand the different results (with/without) and this will remain a knotty problem the more ads proliferate, diluting the content landscape.

Sgt_Kickaxe

2:43 pm on Mar 14, 2023 (gmt 0)

You made changes to your pages, Google noticed, anything is possible after that. You can't really compare a Monday and Tuesday to a Sunday and have enough actionable data, especially after a change.

If your site is working as you wanted then give it a little time, monitor for log errors or negative core vitals metrics and check back on traffic 2-3 weeks later. If it clearly had a negative impact on traffic by all means remove it, just don't make too many changes at a time, or make changes too frequently.