@SweetPotato

No, this is AFTER the end of the monthly payment and AFTER that's month's clawback. There's a small second clawback.

Rather than speculation and sleepless nights from getting account banned why Google implement something like Health meter kind of thing for account. If health of account is good than no need to worry, if it is bad or average, publisher know where he/she stand and improve things.

Rather than speculation and sleepless nights from getting account banned why Google implement something like Health meter kind of thing for account. If health of account is good than no need to worry, if it is bad or average, publisher know where he/she stand and improve things.

It exists, it's called the "Policy Center".

Those who get their account banned without warning at all, this is because they were doing something VERY fishy, and therefore knew what they were doing.

ps: getting stats way above the average of the ad industry standard is warning on its own.

How will you define fishy? Any CTR can be considered low or high. There is no standard, depends on many factors. Any traffic even search traffic can be bad no standard there as well. You might not have a single warning in policy center ever still your account can be banned overnight all of a sudden.

Adsense Account Health Meter kind of thing might help a publisher plan things in a better way.

How will you define fishy? Any CTR can be considered low or high. There is no standard, depends on many factors.

@yaashul

Oh, you can believe that Google has a “standard.”

There is no standard, depends on many factors.

You take thousands of publishers, in the same niche, you look a the average, it gives you the standard.

The standard is a RPM of $2. This is roughly average, some niches make more, some less. But it's a basis to work with.

Then, you can also take this : [google.com...] , if you earn more than what the calculator estimates, this is a warning. From my experience, a publisher will earn 10-20% less than what the calculator is estimating. But of course, again it depends from one site to another. But it's a good basis to start with.

Oh, you can believe that Google has a “standard.”

Thats what I am saying, This standard should be reflected on account. If the publisher is doing thing right according to Adsense Standard or not.

The standard is a RPM of $2. This is roughly average, some niches make more, some less. But it's a basis to work with.

Believe me, I have seen $300 RPM back in the days.

You take thousands of publishers, in the same niche, you look a the average, it gives you the standard.

Every website is different, content is different, quality is different.

https://www.google.com/adsense/start/#calculator

Thanks for sharing this. Didn't know google has started giving a basic idea about how much one can earn using adsense.

[edited by: not2easy at 4:07 am (utc) on Aug 8, 2021]
[edit reason] link cleanup [/edit]

@yaashul / Dimitri LOL, that link to the calculator is a hoot. Specially when you consider:

The standard is a RPM of $2.

The lowest paying category for North America that I saw was sports (I didn't try them all). For sports the calculator is based on an rpm > 50$. Some categories are well into the triple digits. That is no standard, I would go so far a to suggest that if you were suddenly able to achieve a $175 RPM, it probably wouldn't be long before you would face the same fate as the OP of this thread. I think the calculator is nothing short of false advertising, and if not it likely represents the RPM of the top publishers in each category, it certainly doesn't represent a mean, median or mode.

From my experience, a publisher will earn 10-20% less than what the calculator is estimating.

Did you mean 10 to 20 times less? Or are you suggesting that you are able to earn RPM's in the range of $45 to 400$?

Maybe I'm not seeing this right:
[imgur.com...]

Indeed, my comment was based on the estimations returned by this calculator, years ago, when it was first put online by Google. I didn't check again, before posting. It looks like, today, the values are higher.

However, that's one more reason to consider that, if your earnings are equal or higher than what this calculator is estimating, this is a warning that something is wrong.

Believe me, I have seen $300 RPM back in the days.

On a long term? (months at least) With significant amount of traffic? And the account is still up and running?

I have a very-very-very small site, with 10 visitors per day, and once in a while, there is a click for ~ $1.65, so it makes a RPM of $165 for the day...

My head just turn away when i'm advertising with adsense and driving traffic through Facebook or any social media per se. I just don't know why Google has grudge over social traffic, but it's a thing. I have seen few of my friends accounts disabled and culprits were more or less traffic from social media.

Sites with Organic traffic seem to do okay even with high CTRs like 5-10% but anything outside that Google seem to frown upon.

It's just my theory and what i've seen over the years.