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Adding a new site to my Adsense - which boxes need ticking?

         

bhw1066

6:17 pm on Mar 26, 2021 (gmt 0)



So I've had my Adsense accounts for years - probably since the early 00s.

Anyway, myself and a colleague have set up another site, which we want to use my Adsense on.

As it's been years since I even added a new site to my Adsense, is there a 'To Do' list, which I should work through to make sure there's no reason for Google to reject the new site?

Any guide that I can go through and tick off would be great.

JorgeV

6:34 pm on Mar 26, 2021 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Hello,

I would say that, today, a site can be approved or rejected for no reason. Supposedly , Adsense is a lot more picky in approving sites, than it was in the past. But everyday, you can see new sites, which do not seem to match Adsense 's criterias, approved anyhow. In the other hand, you can read about stories, of sites, which seem to be good enough, and not approved. So who knows.

By the way, I would say that, just use common sense, and it should do it.

- already have traffic.

- already has enough content.

- interesting and original content. This is subjective, but try to make your content to add something more than similar sites in the same niche.

Also, try to send signals to show that you are serious and producing good work. So, it means content, but it also means good design, good user experience, fast sites, etc... This is not mandatory, but having a technically solid site, is helping show your professionalism. And it's also good for your visitors.

bhw1066

6:42 pm on Mar 26, 2021 (gmt 0)



Hello,

I would say that, today, a site can be approved or rejected for no reason. Supposedly , Adsense is a lot more picky in approving sites, than it was in the past. But everyday, you can see new sites, which do not seem to match Adsense 's criterias, approved anyhow. In the other hand, you can read about stories, of sites, which seem to be good enough, and not approved. So who knows.

By the way, I would say that, just use common sense, and it should do it.

- already have traffic.

- already has enough content.

- interesting and original content. This is subjective, but try to make your content to add something more than similar sites in the same niche.

Also, try to send signals to show that you are serious and producing good work. So, it means content, but it also means good design, good user experience, fast sites, etc... This is not mandatory, but having a technically solid site, is helping show your professionalism. And it's also good for your visitors.


Thanks for your reply.

Do you think the fact I've had my account years and already have a few sites in, makes it more likely to be accepted than a completely new account request?

I'm currently thinking:
About Us
Contact Us
Privacy Policy
Cookie-consent display, so ads can be turned off
Blog section, with a few unique posts (even though the site doesn't really need one)
Site is fast, hasn't got dead-links etc
Social media profiles attached
User-friendly, with menu, footer etc.

londrum

7:22 pm on Mar 26, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



i submitted a new site a few months back, after a couple of years away from Adsense, and the traffic was practically non-existant - just 500 sessions a week according to Google Analytics. But I still got accepted. So I don't think traffic is a big issue. The site was fully completed though

bhw1066

2:11 pm on Mar 27, 2021 (gmt 0)



i submitted a new site a few months back, after a couple of years away from Adsense, and the traffic was practically non-existant - just 500 sessions a week according to Google Analytics. But I still got accepted. So I don't think traffic is a big issue. The site was fully completed though


What checks did it pass to make you think it was definitely completed? As this is what I'm asking about.

futureautomation

6:27 pm on Mar 27, 2021 (gmt 0)



I tried a couple of sites since I'm late to the game, lack off traffic and content is probably the reason why I haven't got anywhere with it. But I think the content criteria is probably more important than the traffic.

not2easy

6:35 pm on Mar 27, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Back when you first opened your AdSEnse account, the ads.txt file was not a part of the picture. Today it is. If you have not added your ads.txt file it might help.

bhw1066

7:01 pm on Mar 27, 2021 (gmt 0)



Back when you first opened your AdSEnse account, the ads.txt file was not a part of the picture. Today it is. If you have not added your ads.txt file it might help.


I always thought that was optional.

lammert

7:47 pm on Mar 27, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Ads.txt is used to catch upstream ad-selling fraud by fraudulent ad-resellers, not to get proper AdSense ads on your site. The only exception is when you have an ads.txt file on your site and it doesn't contain a Google AdSense line. In that case you might not have access to the full inventory of ads at Google.

bhw1066

7:59 pm on Mar 27, 2021 (gmt 0)



Ads.txt is used to catch upstream ad-selling fraud by fraudulent ad-resellers, not to get proper AdSense ads on your site. The only exception is when you have an ads.txt file on your site and it doesn't contain a Google AdSense line. In that case you might not have access to the full inventory of ads at Google.


So it's optional then and makes no difference to the chances of the site being accepted or not?

lammert

10:01 pm on Mar 27, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The file is not needed for the acceptance process. It is impossible to ad an ads.txt to your site when you are not accepted in AdSense yet because you need a publisher-ID to put in the file. It would be strange if having a publisher-ID would be a requirement to become a new AdSense publisher. Sounds like a Catch-22.

FYI: Of the top 1000 publisher sites, only a little less than 50% use ads.txt and according to multiple reports on the Internet this percentage is slowly declining.

not2easy

11:46 pm on Mar 27, 2021 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



So I've had my Adsense accounts for years - probably since the early 00s
is why I suggested it.

bhw1066

12:42 pm on Mar 28, 2021 (gmt 0)



Does the new website need loads of articles with 500-750+ words, or can a quiz site be accepted?

So no blog, but 30-40 quizzes, about us, privacy policy, cookie display, contact us.

lammert

1:38 pm on Mar 28, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



As a general rule, quiz sites don't get accepted in AdSense because looking at it from a distance, they are just recycled public domain knowledge, presented in a way that the visitor (and crawler) doesn't see the actual valuable information.

From a Google point of view, they are just MFA sites with a twist.

bhw1066

1:44 pm on Mar 28, 2021 (gmt 0)



As a general rule, quiz sites don't get accepted in AdSense because looking at it from a distance, they are just recycled public domain knowledge, presented in a way that the visitor (and crawler) doesn't see the actual valuable information.

From a Google point of view, they are just MFA sites with a twist.


There's one called MagiQuiz that uses it without a problem. Hardly any full content, just quizzes.

lammert

1:49 pm on Mar 28, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There is a difference between existing publishers and new. If AdSense was approved for a site in the past, the ads are generally only taken down if Google finds clear violations. For new applications the bar is much higher now.

bhw1066

2:18 pm on Mar 28, 2021 (gmt 0)



There is a difference between existing publishers and new. If AdSense was approved for a site in the past, the ads are generally only taken down if Google finds clear violations. For new applications the bar is much higher now.


So you're saying when I go to add a site to my existing Google account, it's more likely to be accepted, than if the account was created was scratch?

ember

2:57 pm on Mar 28, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've tried adding sites to my account the last couple of years. One was completely built out with lots of content, good navigation, etc. but zero traffic and it was accepted. Two others, also no traffic, did not get through because Google said they were thin on content. So they tell you what you need to do to be accepted and let you try again after you've made the changes they want.

lammert

2:57 pm on Mar 28, 2021 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



@bhw1066:
No, you are too late now to add it to an existing account. This was possible a few years ago when, once an account was approved, you could add unlimited other sites, regardless of their content or quality.

bhw1066

3:22 pm on Mar 28, 2021 (gmt 0)



I've tried adding sites to my account the last couple of years. One was completely built out with lots of content, good navigation, etc. but zero traffic and it was accepted. Two others, also no traffic, did not get through because Google said they were thin on content. So they tell you what you need to do to be accepted and let you try again after you've made the changes they want.


Good to hear.