Hi Hello Jungle Explorer and
welcome to WebmasterWorld [webmasterworld.com]
It appears you're looking for explanations for the meanings of the report information heading for your Performance Report? There are other pages in your account but that is generally the home screen.
It reports results under these categories:
Page views
Page RPM
Impressions
Clicks
CPC
Page CTR
Some of those results may be inactive, depending on how your AdSense settings have been set. In general, CPC is "Cost per Click" - the amount you are paid on a per click basis. It is an average based on the amout of earning vs. the number of clicks. Higher earning clicks overall will raise that, and lower earnings and/or more non-earning clicks make that average lower.
Page CTR (Click Through Rate) is the probability on average that people click on ads shown on your site.
RPM is another average, it indicates a number to reflect an expected Revenue per thousand visitors.
The rest of the categories seem mostly self- explanatory.
There is more information regarding Advertising Jargon here: [
webmasterworld.com...]
I would add that the biggest confusion is generally that the number of visitors you may see in statistical metrics will not align closely with your AdSense metrics. This is due to many factors including use of ad-blockers, but primarily because the number of visitors in statistics vs. the number of actual human visitors are not ever close. Most visits are not humans. Get in touch with your raw access logs to see what makes up most of your traffic.