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Help me understand Adsense metrics on my home screen?

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Jungle Explorer

3:36 pm on Feb 21, 2020 (gmt 0)

5+ Year Member



I have my website for a long time and recently decided to put ads on it using adsense. I have a Wordpress site and I got adsense all set up and running. Everything seems to be fine and I am getting no errors. My one problem is that I can't make head nor tails of the matrics that the Adsense shows when I log into my Adsense home screen. Here is a screenshot to help you see what I am seeing.

[flic.kr ] (Don't know how to post an image on this forum)

Any help in understanding this would be greatly appreciated.

not2easy

5:00 pm on Feb 21, 2020 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Hi Hello Jungle Explorer and welcome to WebmasterWorld [webmasterworld.com]

It appears you're looking for explanations for the meanings of the report information heading for your Performance Report? There are other pages in your account but that is generally the home screen.

It reports results under these categories:
Page views
Page RPM
Impressions
Clicks
CPC
Page CTR

Some of those results may be inactive, depending on how your AdSense settings have been set. In general, CPC is "Cost per Click" - the amount you are paid on a per click basis. It is an average based on the amout of earning vs. the number of clicks. Higher earning clicks overall will raise that, and lower earnings and/or more non-earning clicks make that average lower.

Page CTR (Click Through Rate) is the probability on average that people click on ads shown on your site.

RPM is another average, it indicates a number to reflect an expected Revenue per thousand visitors.
The rest of the categories seem mostly self- explanatory.

There is more information regarding Advertising Jargon here: [webmasterworld.com...]

I would add that the biggest confusion is generally that the number of visitors you may see in statistical metrics will not align closely with your AdSense metrics. This is due to many factors including use of ad-blockers, but primarily because the number of visitors in statistics vs. the number of actual human visitors are not ever close. Most visits are not humans. Get in touch with your raw access logs to see what makes up most of your traffic.

Dimitri

5:33 pm on Feb 21, 2020 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



It appears you're looking for explanations for the meanings of the report

I think that the OP might wonder why, the Performance report shows earnings, and that the "estimated earning" bar shows 0.

Jungle Explorer

5:51 pm on Feb 21, 2020 (gmt 0)

5+ Year Member



@Dimitri

YES! It shows that I have 46K views and 26K impressions and I have only made a penny in the last month. Google ads are running all over my site on every page, and I have made a penny? I admit I am new to this, and it is not like I thought I was going to make a million dollars, but I am not going to let google put ads all over my site if all I am going to make is a single penny for every FIFTY THOUSAND views.

So, either I understand the metrics wrong, or I am understanding it right. If I am understanding right, it means I will be dropping AdSense from my site. My hope is that I am understanding it wrong, so I came here for clarification. My hope was that someone who has been with AdSense for a while can make sense of what I am generating so much traffic and making so little.

Dimitri

6:01 pm on Feb 21, 2020 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Honestly, I don't understand this screen capture either. You should have ~ $75 for the last 7 days.

NickMNS

6:36 pm on Feb 21, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Two possible explanation, but both may be related. One it's a bug, two your earnings have been adjusted down due to invalid activity, and that is not reflected in weekly performance numbers (ie a bug). Your CTR is 5.42% which is at the high end of the range, and the report suggests that it was even higher last week >6%.

What does Google Analytics (or other analytics software) tell you about page views and traffic in general, do those number agree with AdSense?

I would recommend sending a message to Adsense Support.

Jungle Explorer

7:56 am on Mar 1, 2020 (gmt 0)

5+ Year Member



Thanks for the help guys, but I am done with AdSense. I made a total of 3 cents my first month and the ads are intolerable and are ruing my site in every respect. Not only are they massive in size (taking up 70% of the screen real estate on a mobile device), but they are also completely unrelated to the content on the site or the visitors. I tried adjusting my adsense settings every which way and telling adsense to remove massive ads a the top of each page, but no matter how many times I removed the ads placement, google would not change the placement or the size of the ads. I would show you examples of what I am talking about, but the moderator said that it is not allowed on here for some reason (not a good one), so you will just have to use your imagination.

I had several friends visit the site and they recorded the ads they saw. They said that they were the dumbest, most unrelated ads they had ever seen. Some were downright irritating and silly (dancing alien). They all said that the ads made my site look like a cheesy clickbait scammers site. I don't know how Google makes billions of dollars on ads with such horrible ad sharing algorithms. It was so bad, I was embarrassed by my own site. I just hope my site's reputation has not been permanently damaged because of this.

Pistoche

11:21 pm on Mar 1, 2020 (gmt 0)

5+ Year Member Top Contributors Of The Month



Make sure you have ads.txt on your server and add your Adsense publisher info to it, that should probably fix the issue. Also make sure the correct website is added to your Adsense (you can check by clicking "Site" on the left menu and see what websites are linked to your Adsense).

Jungle Explorer

3:15 am on Mar 2, 2020 (gmt 0)

5+ Year Member



I have all of that. I just think Google is really bad at Auto ads, and I need to take a more manual approach, but from what I saw in the month I let google put ads all over my site and I still only made 03 cents for thousands of impressions, It is not worth my time to do all the work to manually place ads.