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Adsense, can we expect more transparency in a near future?

         

Travis

1:42 pm on Apr 13, 2018 (gmt 0)

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The EU keeps calling for more transparency and information about Internet services. So I was wondering if, with this impulse, in a near future, Adsense might have to be more transparent and give us access to more details. Like for example, showing all clicks, including invalid ones, with information about the page and time at which they occurred.

tangor

5:59 pm on Apr 13, 2018 (gmt 0)

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Only if the company is forced to reveal HOW their system actually works. Not likely to happen.

mack

6:31 pm on Apr 13, 2018 (gmt 0)

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I think Google would be able to skirt any regulation requiring them to reveal this data because it is very mission critical to Google's business model.

Mack.

EditorialGuy

7:22 pm on Apr 13, 2018 (gmt 0)

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Ain't gonna happen, and that's probably just as well. Imagine how much more time Adsense publishers would waste if they could study the details of individual clicks. :-)

mack

9:24 pm on Apr 13, 2018 (gmt 0)

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^^ Good point! :-)

Mack.

MayankParmar

2:33 pm on Apr 14, 2018 (gmt 0)

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They can at least detail how the invalid activity happened, a technical explanation is required. Zero transparency in this case!

Off topic: Did Google refund the 30% clawback, Travis?

Travis

7:11 pm on Apr 14, 2018 (gmt 0)

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Off topic: Did Google refund the 30% clawback, Travis?

No, but I didn't bother trying to contact the support. I know this wouldn't change anything and just cause upsetment.

EditorialGuy

7:23 pm on Apr 15, 2018 (gmt 0)

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They can at least detail how the invalid activity happened.

Wouldn't that just make it easier for crooked publishers to figure out which tricks aren't working (and, by extension, which tricks are)?

MayankParmar

7:48 pm on Apr 15, 2018 (gmt 0)

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The crooked publishers are clicking on their own ads.

I just want Google to detail from which ad unit/platform/date the invalid/accidental clicks occurred, and some other details such as country.

iamlost

3:13 pm on Apr 16, 2018 (gmt 0)

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Where possible Google shares nothing. Where they see a business advnatge to themselves they share but deliberately imperfectly, the most common data obfuscation method being a variable incomplete bucket sort.

Rather than wait on Google or any third party ad/af network to share data beyond minimal for usage I recommend putting time and effort into blocking bots and other visitor control measures. Most of us have no enterprise clout so we are simply interchangeable publisher cogs in their networks, to expect to be treated otherwise by algo driven business is foolish. So whatever needs to be done to improve 'our' situation needs be done by each of us to meet our individual needs/requirements.

Get over it and get on with it.