I am seeing some really high quality ads on my site even ads from Microsoft, major forex companies, huge hosting companies are appearing and the RPM is 0.40. Just few hours ago it was 0.20. Clearly this is intentional from Google's end.

@NeapTide Or maybe you are seeing ads based on your interest.

I am seeing some really high quality ads on my site even ads from Microsoft, major forex companies, huge hosting companies are appearing and the RPM is 0.40. Just few hours ago it was 0.20. Clearly this is intentional from Google's end.

The last few months it has been reported that Adsense had deployed counter measures to protect its advertisers from appearing on objectionable sites. To do so, the Adsense's bot needs to check a page and evaluate it. Meanwhile, Adsense is serving no ads, or third party ads. So as your pages are being re-re-re-viewed you can start seeing quality advertisers again progressively.

As usual, my clawback is one day revenue.
For me, February had 27 days :(

I hate this! March is starting with the handbrake on.

Clawback 1%, highest in last 3 months. But today CPC seems to be good.

It is even worse than February :( Losing all hopes now.

@TravisDGarrett
Share you personal experience, not the rumors you read elsewhere.

I can barely see targeted ads even on the pages with many thousands visits (means for sure crawled pages).

Guys, what do you think about the following ...

Why there are soooooo many small advertising agencies on the market? There were not so many of them even 3 years ago.
Does it mean, that advertisers don't want to use AdWords anymore? Why?

I'm worried if I change the placement, and it triggers Chrome? There's no tool to check this... what a shame!

Share you personal experience, not the rumors you read elsewhere.

This is not elsewhere, but here. My experiences is that, in the first week of January, my coverage went from 95% to 45% and since progressively returned to 95% along side with Adsense' bot activity increasing.

I can barely see targeted ads even on the pages with many thousands visits (means for sure crawled pages).

A page crawled doesn't mean that this page provides enough quality content for advertisers. And if you want to see targeted ads, disable interest based ads, you 'll then have contextual ads.

enough quality content for advertisers

There is no such thing as "quality content for advertisers". This is rumor.

@MayankParmar
This can trigger only warning. Then you'll have 30 days to un-trigger it. It was perfectly clarified in the Adsense video.

Moved back to my best performing ad placements:
- Menu
- Ad
- Title
- Image
- Para
- Ad
- Two para
- Link ad
- Only paras from here, one last ad after last para.

As I already said, February was neither good nor too bad. March is looking very similar to Feb, so far.

Yet, it seems that the percentage of visitors with Ad-block enabled is skyrocketing. I estimate it has been something around 50% on average in the last few days for me. Very, very, worrying, definitely.
Are they all so crazy to intentionally undermine the internet (together with their opportunity to get quality content for free) only because some Ads are annoying? Haven't they seen that all major online newspapers are starting switching to paid access for quality content, leaving only the crappiest things for free? Do they realize that's also their fault? After so many years, I can't still accept how stupid some people may be...

@riccarbi If you are earning $10,000+ a month, please go with Ad Recover, it's a amazing tool!

Still crap performance on our best site. That particular site is static HTML, not WP or anything else. The only thing I can say is better - is that the clawback is not as high as it was last month, last month was the highest ever.

As I already said, February was neither good nor too bad. March is looking very similar to Feb, so far.

Yet, it seems that the percentage of visitors with Ad-block enabled is skyrocketing. I estimate it has been something around 50% on average in the last few days for me. Very, very, worrying, definitely.
Are they all so crazy to intentionally undermine the internet (together with their opportunity to get quality content for free) only because some Ads are annoying? Haven't they seen that all major online newspapers are starting switching to paid access for quality content, leaving only the crappiest things for free? Do they realize that's also their fault? After so many years, I can't still accept how stupid some people may be...]

That's why I said it before "the era of free internet is ending"
and ad blockers are playing a huge role in it.

UC Browser is extremely popular in Asian countries and it is increasingly becoming popular in America as well and this web browser has got native ad blocker that blocks every advertisement on sites indiscriminately. And people keep it turned on all the time. Even their PC version has got built-in ad blocker. Just tick that "Filter Page ads" in Settings > Ad block and it will block every single ad on websites.

[edited by: NeapTide at 5:45 pm (utc) on Mar 3, 2018]

This month appears to be stable. No upward or downward movement coming from Chrome filters.

Clawback for February was 2%

And one thing i would like to add is when Advertisers would see that their ads are blocked on internet due to ad blockers and people are not seeing them why would they spend money on online advertising? Even Ad blockers kill ads running on YouTube and similar other video streaming sites....!

Ad blockers are an issue but do not explain the drop in RPM... today is horrible for me. VERY low rpm. If an ad blocker is blocking the ad.. then its blocking the pageview along with it.. this means adsesne would not count that pageview and it would not effect the rpm.

So, even though ad blockers are a definite problem... it is not the reason for the massive drop in RPM.

@MayankParmar ad recover just monetizes ad blocker traffic right?

There is no such thing as "quality content for advertisers". This is rumor.

I see. I guess that all Adsense's rules are rumors too, as well as advertisers refusing to have their ads showing on fake news site, or video, or page with all kind of hateful messages. Surely you can apply with any kind of junk site and be approved to Adsense, all those claiming they get refused or kicked off are liars. Welcome to the Matrix.

@Kegnum Right, and the placement is really nice, fewer ads.

@TravisDGarrett
Exactly. You read too much fake news where separate examples were turned into trend. But the truth is - these are still separate examples. There is no trend. There can't be trend.
Quality is subjective stuff. This is obvious. It can't be calculated on the large scale. Advertisers can abandon some questionable publishers by manually checking them and mostly because of the personal reason (like for ex. targeted audience of the advertiser will not like what certain publisher does).
For us, regular publishers, such examples means nothing. I doubt anyone here will start to publish questionable content as the bonus show to the regular content s/he published during years before.
But feel free to waste time as you wish.

re: ad blocks ... Reminder
All this mess happened in the mid of December almost in one day. Before that we lived with ad blocks and earned decently. One can't be serious thinking, that ad blocks quantity suddenly increased so high in a short period of time, that decent earnings became pathetic.

@sdk

All this mess happened in the mid of December almost in one day.

Yes exactly December 18th (officially on the 15th) when they rolled out the "Brand Safety" update. So now if AdWords hasn't crawled the page AdWords doesn't participate in the auction.

One can't be serious thinking, that ad blocks quantity suddenly increased so high in a short period of time,

No, no one thinks that, the drop is a result of the update. Furthermore this update suggests that there must be some algorithmic evaluation of quality taking place, likely at crawl time, otherwise this new policy change would be pointless. Now how accurately or reliably such an evaluation is certainly up for debate.

algorithmic evaluation of quality taking place

Nick, Google still can't read the page properly when content is loaded by AJAX and it is widely used at least 7 years already. How can they evaluate anything when they see for example 50% of the page content, since another 50% is loaded by AJAX?
What they can see is engagement only - the sign(s) of quality, but still not the quality itself. Panda is about engagement, so nothing new here.

The only thing they could do is to divide publishers by certain well known parameters, that were not used before this way, for Adsense. For example, sites under Panda are worse, than others, not only regarding the SERP, but also to place ads on.

Let's think it a bit differently.
Adsense is supposedly contextual ad network, right? This means, that Google should know what content each and every page does carry in the real time. Otherwise, how did they serve contextual ads, right?
Then, out of the sudden, Google declared, that actually they're not sure about the content on each and every page and should crawl from the scratch. How is that? How did they serve contextual ads then?
Well, OK ... Suppose mediabot crawled pages too rare and what was for sure a year ago, is not so clear now. Then why declare the new era? Why erase all data and start from scratch, instead of simply crawl and crawl and crawl. Why erase before?
OK, suppose previous data need to be erased for some reason. But we still have same pages and same contextual ad network, right? Then why after the crawl from scratch I don't see contextual ads on pages, that carried such ads before mid of December? There is no logic here. Do you need to crawl from scratch for any reason? OK, good, do it. 2.5 months past. Where are contextual ads? It can't be that in November page about shampoo, for ex., was good to carry appropriate ads, even they were CPM based, but in February it shows shoes ads, still CPM, but totally unrelated. How this could possibly be about quality of any kind? No, this is not about "evaluation of quality". I don't see any sign of that.

A bit unrelated, but still worth reading.

My quality bar for code dropped from, “Will we be able to maintain this for the next 5 years?” to, “Can this last until I’m promoted?” I didn’t file or fix any bugs unless they risked my project’s launch.

Why I Quit Google to Work for Myself
[mtlynch.io...]

Yes exactly December 18th (officially on the 15th) when they rolled out the "Brand Safety" update. So now if AdWords hasn't crawled the page AdWords doesn't participate in the auction.

Be careful @NickMNS, you'll be accused of spreading fake news and rumors by @sdksjdksjd...

@sdksjdksjd
You mentioned - "Quality is subjective stuff. This is obvious. It can't be calculated on the large scale."

What you said is incorrect. Google does analyze content quality on a mass scale and it does it quite well. When you search on Google, have you ever wondered why the results you get near the top are very relevant to the search query, and that the top results explain the topic quite well! It's because Google indexes pages based on quality of content.

Adsense is supposedly contextual ad network, right? This means, that Google should know what content each and every page does carry in the real time. Otherwise, how did they serve contextual ads, right?

Not exactly, Google has been clearly placing "contextual" Ads for years simply by looking at a number of key-words within a page. I have seen so many times Ads in Danish appearing on my English and Italian pages only because there was a Danish guy's name reported in the text. Therefore, Google has never been very smart at understranding the real content of a page because its system has been always based completely on automated crawling and indexing techniques. Obviously, with millions websites around, such method is fast but tells you nothing about the real content of a page. There's still a lot of people stuffing their websites with supposedly high-paying niches' keywords with a view to attract high-paying-niches' Ads.
Now, Google is changing its policy and doesn't trust its own old system anymore. How the new system is working, who knows?
For the time being, it seems it works by penalizing lower-traffic, unreviewed websites.

PS. About Ad-block. Of course the recent drop isn't directly caused by the increasing use of Ad-block software (at least, not entirely); but I bet Google's recent moves have something to do with it. Therefore, at least for many of us, the Adsense drop could possibly be just a side effect of such new strategy which arguably (among other things) is also targeted against Ad-blockers.