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Google AdSense Auto Ads

         

engine

4:03 pm on Feb 21, 2018 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Google releases AdSense Auto Ads, which uses machine learning to make "smart placement and monetization decisions on your behalf."


  • Optimization: Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.
  • Revenue opportunities: Auto ads will identify any available ad space and place new ads there, potentially increasing your revenue.
  • Easy to use: With Auto ads you only need to place the ad code on your pages once. When you’re ready to use new features and ad formats, simply turn them on and off with the flick of a switch -- there’s no need to change the code again.


  • [adsense.googleblog.com...]

    csdude55

    6:36 am on Feb 22, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    My code doesn't look like that, @shri...

    <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
    <script>
    (adsbygoogle = window.adsbygoogle || []).push({
    google_ad_client: "ca-pub-xxxx",
    enable_page_level_ads: true
    });
    </script>


    I've implemented and will keep an eye on it for a day or two to see what's what...

    azlinda

    2:02 pm on Feb 22, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    After looking at my pages during the full 24 hours that auto ads has been running, I think these ads are a good way to help overcome ad blindness. Ads appear randomly which I think is a good thing. The ads have been very well placed so far and they appear to be using all the div tags that I kept in place for ad slots. So far it looks like I may be the biggest fan of auto ads. :)

    MayankParmar

    2:55 pm on Feb 22, 2018 (gmt 0)

    WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



    Only thing that's keep my away from Auto Ads is Link Ads. What if the link ads disappear or Google place them above the download links?

    Robbo55

    5:17 pm on Feb 22, 2018 (gmt 0)

    5+ Year Member



    I tried Adsense Auto ads today
    Made my site look awful, so I'm back to text/display ads
    Even if Adsense Auto had increased my revenue by 5-15% as claimed, I think I may have lost readers due to a worse user experience
    Not worth it for 5-15% extra revenue IMHO

    scotland

    7:18 pm on Feb 22, 2018 (gmt 0)

    10+ Year Member



    I tried the Auto ads for a day and then I changed the layout of the Wordpress driven site and the adverts went on top of the added menu. I did not leave it on to see if the intelligence behind the code would reposition the adverts as the site looked a mess.

    azlinda

    8:22 pm on Feb 22, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    I have the opposite experience. The ads look great where Google is placing them. I don't have one complaint so far.

    TravisDGarrett

    8:38 pm on Feb 22, 2018 (gmt 0)



    I wish there is a tool to "preview" all possible placements , so we can see what our pages can look like.

    I've enabled auto-ads for 48 hours. Personally I never saw any ads, but when I look at the stats, thousands have been displayed. So I have no idea what my pages can look like to others.

    MayankParmar

    9:24 pm on Feb 22, 2018 (gmt 0)

    WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



    Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.

    Hmm, I see. Auto Ads is still a work in progress project.

    ByronM

    9:34 pm on Feb 22, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    I've enabled auto-ads for 48 hours. Personally I never saw any ads, but when I look at the stats, thousands have been displayed. So I have no idea what my pages can look like to others.
    that is kind of odd - is this on mobile? it seems for me mobile does better for some odd reason.

    TravisDGarrett

    9:52 pm on Feb 22, 2018 (gmt 0)



    that is kind of odd - is this on mobile?

    I am old-school and do not have a smartphone, yes, this is possible :-) I use Google Chrome web dev tool, to emulate a mobile phone.

    I didn' t see any ads on my site when I was testing the auto-ad , but I know people did, because the stats show impressions and hits. (impressions were roughly 80% of what I have when I place "normal" ads).

    May be my page layout is not understood by Google's IA

    azlinda

    10:25 pm on Feb 22, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    I am old-school and do not have a smartphone, yes, this is possible :-)


    You can test what your site looks like on various devices at mobiletest dot me. Albeit they have not updated their devices for quite some time. It still gives you a good idea.

    TravisDGarrett

    11:24 pm on Feb 22, 2018 (gmt 0)



    Thank you azlinda

    csdude55

    12:59 am on Feb 23, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    I turned this on about 24 hours ago... so far the report still says "no data available" and I haven't seen anything new on my site, but this has been the lowest earning day I've had in a LONG time!

    Coincidence?

    mejerry

    10:45 am on Feb 23, 2018 (gmt 0)

    5+ Year Member



    I read full thread here and reached the conclusion that the ads are being places according to machine learning technique very well. The UI where bots are not capable of understanding the designs are getting messed up ad blocks. So as of now I think, people having problem with it should use normal ad blocks as of now.

    Cornish

    10:54 am on Feb 23, 2018 (gmt 0)

    5+ Year Member



    I enabled Auto Ads yesterday, as soon as I got the email. I did notice a small but definite increase in earnings. However, it split a single, compact, horizontal row of social media buttons into three rows by putting a banner in the middle of them. This was at the top of almost every page and pushed my content below the fold. I've had to turn them off.

    It would be helpful if, in time, you could markup parts of your pages that you want to keep ad free.

    ByronM

    3:31 pm on Feb 23, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    It would be helpful if, in time, you could markup parts of your pages that you want to keep ad free.
    looks like you may be able to create a url group where you just disable every ad type maybe? i haven't tried but that's what i'd assume works.

    MayankParmar

    5:20 pm on Feb 23, 2018 (gmt 0)

    WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



    Yep, URL group should work.. but what about the search, 404 pages in auto ads' URL group?

    Cornish

    5:34 pm on Feb 23, 2018 (gmt 0)

    5+ Year Member



    Thank you for the suggestion. The AdSense support team suggested a URL group, too, but I don't understand how that will help. The social media toolbar is on almost every URL. I would ideally like Auto Ads on those pages, just not in the middle of my toolbar.

    csdude55

    6:41 pm on Feb 23, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    This seems overly complicated, but a quick solution might be to put the social media toolbar in a separate page, then load it via AJAX.

    I agree, though, there should be a simple markup to tell Adsense to ignore that section... maybe that will happen soon.

    but this has been the lowest earning day I've had in a LONG time!

    As for my earlier comment, as compared to the same day of the previous week, I saw an increase in pageviews yesterday of 1%, CPC increase of 25%, but a decrease in clicks by 27%! That's a major drop for me.

    The report still says "no data available" and I haven't seen anything different, so I don't know what to think.

    OfficialSheta

    2:22 am on Feb 24, 2018 (gmt 0)

    5+ Year Member



    For publishers who asked about if they must delete the old Ads code or not, the answer is NO, you don't need to delete it as Google described that.

    moTi

    7:15 am on Feb 24, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member



    Using machine learning, Auto ads show ads only when they are likely to perform well and provide a good user experience.

    however, performance and user experience are diametrically opposed.

    - the page that offers the best user experience is well designed and commonly has no ads at all
    - on the contrary, the best performing page is uglified by a plethora of ads that in turn offer a quick escape through an ad click

    the thing is, at this point google's machine learning stuff is really only able to take into account short-term adsense profit at best. but they simply will not consider the long-term effects because their algos aren't capable of making a connection between the following factors:

    ad overkill -> deteriorating user experience -> long-term traffic decline -> overall income reduction

    still way too difficult for their artificial intelligence.

    TravisDGarrett

    1:25 pm on Feb 24, 2018 (gmt 0)



    What would be great, if we could include divs in our page were ads can show, and then let google decide which to fill and when. Like that we could still have a control over our page layout.

    CommandDork

    5:03 pm on Feb 24, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    Agreed. Tagging divs would be excellent for this purpose.

    Neuroscientia

    5:21 pm on Feb 24, 2018 (gmt 0)

    5+ Year Member



    Sometimes I am surprised at how Google is against spammy placement of ads all over a page and yet innovate something else to violate their policies by themselves. Lol.

    I imagine placing auto ads on my blog will be as spammy as hell, like placing it on a niche blog providing memes. Maybe some automagic 6 ads placement decided by Google.

    The only thing I am happy about the new auto ads though is the fact it gives me an option to stay away from it.

    Pitifully, if one is new to Adsense, he might be lured into Adsense #*$!s.

    Unshiny

    5:27 pm on Feb 24, 2018 (gmt 0)

    5+ Year Member Top Contributors Of The Month



    We are doing watchful waiting here, to see how you guys fare. I know it's going to be different niche to niche but we're not yet keen to give up that much control - especially when one can get banned permanently for reasons they don't have to explain (w/too many ads and the like.)

    I don't mean to be obnoxious here or anywhere on this site. Just trying to say thanks to all for posting, even the ones who like me aren't going with the autoads at this point.

    dethfire

    7:17 pm on Feb 24, 2018 (gmt 0)

    10+ Year Member Top Contributors Of The Month



    I'm experimenting now. Beta was real bad but it's a bit better now. Still some placements are poor and some overlap and break elements.

    azlinda

    7:30 pm on Feb 24, 2018 (gmt 0)

    WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



    My auto ads are very well placed, and there is not an overabundance of them either. I'm very happy with them.

    dethfire

    9:28 pm on Feb 24, 2018 (gmt 0)

    10+ Year Member Top Contributors Of The Month



    using the auto ads in conjunction with the ad balance is nice synergy

    Cornish

    9:52 pm on Feb 25, 2018 (gmt 0)

    5+ Year Member



    Thanks, csdude55. That would work.

    james007

    1:32 am on Feb 26, 2018 (gmt 0)

    10+ Year Member Top Contributors Of The Month



    It's not obvious from the writeup, but auto ads only work on mobile, not on desktop. If you replace your code in favour of auto-ads, you will lose all desktop monetisation. For a relatively new (mobile-first) website I have, 62% of traffic is on desktop. For an older (fully responsive) website I have, 44% is on desktop.

    (I'm curious as to know whether, if I hide my older ads using a media-query rewrite, I can use auto-ads on a mobile but stick with the manual ones on desktop. I'll go and have a fiddle.)

    If you want to see where they've been placed, but you're using your desktop, then use Chrome and do the following:

    1. Right-click an empty space on your website and choose "Inspect" from the menu that appears
    2. Click the little icon with a picture of a phone and a tablet on it (or CMD-SHIFT-M)
    3. In the menu that's appeared in the top of the window, choose "iPhone 7" and then refresh the page

    ...they appear to load quite happily then.

    On desktop, the amp-auto-ads code (I don't know about the non-AMP version) kicks up a JavaScript error. I reported this three months ago, and was told it was expected.
    This 92 message thread spans 4 pages: 92