My Active View Viewable is so low in two of my units

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My Active View Viewable is so low in two of my units

Isa_Al

10:22 pm on Sep 2, 2017 (gmt 0)

Hello

I got a message on my Adsense account that there is an opportunity to improve my ads and it's showing that my responsive header is showing only 22% while my in article ads are showing around 45% only.

I am just wondering how can I improve that? I mean there is no way someone who enters my website from mobile or desktop and won't check the ads in the article or the header.

So any ideas? I can't find anyway that is making them disappear so any common reasons? Because my site is mobile friendly and responsive and when I test my site I always see the ads.

CommandDork

4:14 am on Sep 3, 2017 (gmt 0)

Could it be people simply scrolling past your header before the ad has had a chance to load? I've noticed more of that user behavior this year than ever before, ad blindness to header ads.

That would explain ads in the body area of a page have higher viewable numbers. It's like that on my properties.

Peter_S

8:21 am on Sep 3, 2017 (gmt 0)

Additionally to what CommonDork said :

1- adsense ads are "slow". There are lot of requests between plenty of different servers before an ad shows. You can look with the Google Chrome Developer Tool, that is really a lot of requests all over. On mobile, this is killing performances. (I don't know why Adsense can't simply return directly an image/text, with a link and do all its mixtures server side)

2- if I don't make mistake, responsible ads are loading "only" once the whole page has been downloaded and "built" by the client browser. So this is delaying the showing of ad. You can slightly improve this, by speeding up your page download on mobile.

Isa_Al

11:34 am on Sep 3, 2017 (gmt 0)

Yeah I noticed that for the header the reason may be the visitors are just scrolling directly to the content. But for the in article ads it's still a bit weird. I am confused why it's just 45%. I mean I have the ads in the middle of the post so there is no way to read the content without the ad being obviously displayed in front of you.

Does using CloudFlare Javascript minify affect the ads? I mean helping to display faster or preventing them from being displayed?

CommandDork

1:46 pm on Sep 3, 2017 (gmt 0)

I'm on Cloudflare too (with JS minified) but I think it has more to do with other factors, namely your page design / layout and download time (both Pagespeed and the user's connection speed). I know I can affect Viewability by moving the ad block(s) around the page. My newer design on my major site increased this some but I still regularly hover around the 35% to 50% mark, it varies from site-to-site and page-to-page for me. There seems to be a "sweet" spot for ads that Adsense cares about.

I have an in-article native adblock that's just two paragraphs down from the start. 45% Viewability is the best I've gotten out of it post-redesign. Theoretically it should be seen at least 50% of the time (or more) as you cannot avoid it (unless there is an obscenely high page bounce rate?).

Google attempts to explain Viewability and Active View here: [support.google.com...]

Just keep in mind that these Adsense "opportunities" aren't always worth pursuing. I've gone down many holes because of them and numbers haven't necessarily improved.