We started to talk about this in the Ad Balancer thread, but I thought maybe it deserved it's own topic so we wouldn't take that one off topic.

What are you guys using as a backup to Adsense? I was just plugging in a home-rolled script that showed local content, but someone suggested Content.ad (Evan Salamanca).

Today was my first day using it; it was approved at around 11am, so it was slightly more than half a day. I set the Ad Balancer to 100% Revenue / 64% Potential (so 36% of my ads that had no value on Adsense were being sent to my backup). I figure that, if I made $0.01 then it's more than I was making on those ads before, so why not! LOL

I was actually pretty impressed; for the half-day, my eCPM was $0.53. That's nowhere close to what I made with the higher ads with Adsense, of course, but as compared to the $0.00 that I WAS making on these ads, that's pretty good!

Of course, this could just be attention on the new ads that will pass. And, since it skipped the morning half of the day it's possible that the average was skewed. So I'm going to give it a week or so, and if the CPM stays good than I'm going to try to pass more Adsense ads to it until I find a bit of a balance. There's no need to take an ad on Adsense that pays, say, $0.30 CPM if I could get $0.40-0.50 with Content.ad, right?

What are you guys using for a backup? Any positive or negative experiences?