Does adding a new site in Adsense Affect Entire Account Earnings?

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Does adding a new site in Adsense Affect Entire Account Earnings?

brianleejackson

1:20 am on Nov 14, 2016 (gmt 0)

Hey guys, new to the forum :)

I have heard this floating around the web and even from some colleagues. I would like to get confirmation on this or any opinions.

Say you have an adsense account with 2 high domain authority sites with lots of traffic (200k+). If you add adsense on a brand new 3rd site with say only 1k visitors per month, is this going to bring down earnings across entire account? Or would it better to wait until you grow the 3rd site to a decent amount?

Obviously one way to get around this would be to register each website as a separate legal entity and create a separate adsense account for each. But this is not always practical. I am curious, anyone have any thoughts on this? Is there any merit to that?

Thanks

RedBar

11:16 am on Nov 14, 2016 (gmt 0)

Welcome to WebmasterWorld brianleejackson

Is there any merit to that?

After 13+ years with AdSense I can say it's a myth.

Earnings will primarily depend upon site visitor quality, the subject matter and geo-location, plus a few other bits and pieces like device used and, of course, the amount an advertiser is prepared to pay.

I have some sites that average 20-25% CPC of others simply because of their country target market.

IanTurner

11:47 am on Nov 14, 2016 (gmt 0)

Agree adding a new site may lower or raise your overall RPM - but shouldn't affect the RPM of other sites (seasonal/other factors may affect these at the same time as the new site is added)

If you use the reports to graph RPM of the other sites and compare them to previous years you should see any seasonal trends. If the RPM graph shows an untoward drop following the launch of the new site - please let us know.

brianleejackson

4:27 pm on Nov 14, 2016 (gmt 0)

Awesome, thanks guys! That's the exact responses I was hoping to get. I had a feeling this wasn't true because then it seems like everyone would be trying to open separate adsense accounts.

Hoping to have continued conversations in the future :)

BedSupperclub

10:21 am on Nov 15, 2016 (gmt 0)

Actually a bad performing or rather a site with a high spam click rate would negatively impact the whole account. I know it from experience (and been confirmed by my account manager at Adsense).

brianleejackson

4:31 pm on Nov 16, 2016 (gmt 0)

Ok thanks. That is definitely good to know. They are all high-quality sites in this example, but obviously on the new site there is no way to know if it has a high spam click rate yet. It shouldn't, but I will add and watch RPM, etc. across entire account as a whole.