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Single oversized text ad in large units - make it stop

         

JS_Harris

9:19 pm on May 24, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've run countless A/B tests to improve earnings with adsense but one thing continually skews the results and costs me money, the single oversized text ad that takes up an entire skyscraper unit or link unit.

It happens in other units too but with the skyscraper it's especially bad since a single text ad placed in the unit results in HUGE text and a lot of whitespace at the bottom of the unit. Similarly, text link units only show one ad instead of the traditional 4-6 on occasion. No amount of A/B testing helps when this seems to happen at random.

Yes, the single ad likely pays more per click but it gets clicked much less often, much like happens with image ads on many sites.

Is there ANY tip, trick or setting to make these single ads in large units disappear? I want 3-4 text ads displayed in skyscraper units at all times. What Google is doing is essentially showing two different types of text ads in the same unit at random. You can't A/B test random.

JS_Harris

8:30 am on May 25, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Until the ability to stop 300x600 or 728x90 from displaying only one text ad when 4 fit comfortably is available I've decided to try a much smaller unit to force a single text ad, there is no room for more than one text ad on some small units.

Unfortunately these feel neglected by adsense, the 180x150 for example... the title extends underneath the small arrow and x in the top corner of all units. You cannot read all of the link text, I mean... c'mon.

That's a small issue compared to my original issue however, not all ad titles extend that far and this is still more desirable than Monster Text ads suddenly appearing.

netmeg

12:24 pm on May 25, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I doubt this will help, but there's a setting under Allow & Block Ads > Ad Serving that says:

Similar sized display ads - show similar-sized display ads resized to fit within ad units.

You could try turning that off.

JS_Harris

9:54 am on May 26, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Thanks Netmeg, unfortunately that does nothing for text ads which is what is giving me problems. I'm liking the smaller units already such as the 180x150, there is no room to insert different sized ads so it stays as intended.

I'm running 'experiments' to determine if getting rid of the arrow by turning off 'enhanced text ad' features helps. I noticed that links were being inserted in their place that say 'learn more' and 'shop now'. Those links appear if the ad text uses a font color very near to the text font color of the page itself. When you make these different, or even lighter or darker, the links disappear. I guess they are there to stop people from blending in ads too much?

My goal isn't to hide the ad or trick the visitor, in fact the ad is in the sidebar so it's not next to any content, I just need the random sizing and number of ads to remain stable. One text ad in a 160x300 unit results in a lot of vertical white space between items. I just want a clean, unified look and I think this is as close as I can get.

I'm on the fence with the arrows and enhanced text features, A/B testing continues. Feels like I've been testing for years now, you'd think I'd have all this down.

Calum_Jones

7:55 am on May 27, 2016 (gmt 0)

10+ Year Member



I believe you will lose money by ditching the 300 x 600. It's consistently my best performing ad (despite the large text ad thing), and it's not even close.