Acceptable ad policy?

I believe the vast majority of internet users never minded ads. Those who did? They were a minority who would never purchase a thing anyway.

Why have so many now progressively moved across to ad-blockers? A small graphic/text advertisement with a hyperlink? What harm was there in that? None. They became accustomed to affiliate links, they knew it helped to pay site costs.

Now we have ads - when the page loads is the same rubbish, annoying commercial I saw on TV last night, or a distracting animated graphic without sound - all accompanied by endless scripts checking where I have been, tracking where I will go next, tracking my surfing habits, shovelling ads in my face for product I have already purchased on eBay last week. All the while stealing bandwidth, and slowing down page loading times.

Why are people now motivated to employ Ad/Script-Blockers?

How is Mr. Google going to address that issue with their acceptable ads policy?

Watch it, IanCP ... preaching to the choir. :)

Acceptable ads policy is newspeak for what can be negotiated with the ad block technocrats to let my advertising through. If that happens then we're back to square one again and a new form of ad blocking (if there is tracking!) will rear an ugly head.

Thanks to ad blockers, now more auto play videos. Either that or videos rather than text articles. It's called a new trend. Thanks ad blockers. Mute is the new pop up blocker. Yeah, but video and bandwidth? Let's cry because that's a bigger hit than those test ads. Nobody would question that. Video is the new trend. Sites that matter will not keep losing revenue and sit by.