Wow, trying it out and seeing impressive results. Anyone else using it...preferably for a few months? What's the trend like?

For those that don't know what header bidding is, it works with an ad server like DFP. The call goes first to the network, who gives a real-time price for your impression before hitting DFP and AdSense/AdX. So Google still gets the last call on whether they want to beat the price, but it puts a lot more pressure on them to deliver a high CPM because it's competing on a per-impression basis rather than the CPM you enter in your ad server that is pretty much set in stone for all impressions from that partner.

I like!