Adsense slowly losing market share

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Adsense slowly losing market share

romerome

8:50 pm on Apr 12, 2016 (gmt 0)

This is kind of interesting. I suspected as much but its interesting to look at numbers. I have reference links but I assume I should not post them.

Total online advertising revenue (billions)
2013 - 117.2
2014 - 133
2015 - 149.2

Google network sites revenue (billions)
2013 - 13.65
2014 - 14.54
2015 - 15.03

Google Share
2013 - 11.65
2014 - 10.93 (6.2 percent drop)
2015 - 10.07 (7.9 percent drop)

I don't know what people would attribute this too. My guess is google is still pretty much the main game in town for small publishers. But for mid size publishers (50-200k pageviews a day) there are a lot of other attractive options. And other ad networks are starting to equal google on revenue and far surpass them in terms of customer service. And it seems some advertisers are moving to other networks.

Google revenue from network sites has started to slow down. (For comparison from 2009 to 2010 it went from 7.17 to 8.79). The next question is if it will start to fall eventually.

tangor

3:21 am on Apr 13, 2016 (gmt 0)

All industries have start, growth, achievement, and then competition, followed by balanced, slow decline and, if operated by smart BUSINESS folks, recovery, shareholder satisfaction, then competition squared and further erosion. When speaking of billions of dollars these changes are smoothed and, while troubling, take five to twenty years to make shareholders quiver unhappily. Unless a shot in the foot is involved (see yahoo!)

For the LITTLE players (webmasters) these changes are more noticeable since their ROI against cost of operation is more immediate since no real assets have been developed (money in the bank). MIDSIZE can absorb oddities of market/return for several years, but are also troubled when the BIG market shows trends/changes edging downward.

All those fancy thoughts above just mean:

Chit rolls downhill, and even faster when riding on coattails.

scottb

1:53 pm on Apr 18, 2016 (gmt 0)

The Google corporate earnings reports show that Google is keeping more quality ads for itself and distributing fewer quality ads to its partners. So partners are seeing a steady decline in cost per click and RPMs.

In the fourth quarter of last year, "paid clicks" on Google sites rose 22% over the previous quarter while paid clicks on partner sites rose only 1%. From what I'm seeing, partner paid clicks will take a big dive this quarter.

Any site that sees a recent growth in AdSense revenue is just taking market share from other AdSense sites.

I'm more curious about other attractive options because I'm having trouble finding any. Most of the big ones from five years ago are gone or merged with other companies. Others are pretty good at delivering malware.

Some folks talk about Media.net as an option. It may work for some sites, but the ones where I tried it had a very low RPM. And Media.net seems picky about partnering.

leebow

5:50 am on Apr 19, 2016 (gmt 0)

Out of interest: "But for mid size publishers (50-200k pageviews a day) there are a lot of other attractive options."

Which companies are these? id love to try a different company to Adsense.