That’s why we’ve made advances in our product that now enable publishers to use responsive and native ads.

Native ads? Did I miss something?

Also, when talking about ad blockers, John doesn't really give an answer. I understand, it's a difficult problem to solve, but referencing Google Contributor just seems like an excuse, rather than an actionable plan. For the sake of enhancing user experience, I would be ready to lower the amount of ads on my page.

Other than that, I think Google can actually help spread the word about the world of publishing. I have the feeling that most people who use ad blockers don't understand the basic concepts behind what we are trying to do - providing free and high-quality content to those who are interested. There's "free", there's "good" and there's "accessible". For the system to survive, people can choose only two of those three options.

We somehow need to tell people that we are not "filthy rich people who make money doing nothing", and that they hurt publishers more than they hurt the advertiser. If someone wants to access high quality content for free, whether it's text, video or whatnot, people need to accept the fact that the person who is producing said content needs to live off of something, buy food, pay rent... And it saddens me that some publishers need to sacrifice quality to make room for other income channels.

@pubpolicycomms, what can we, publishers, do? Help us help you! Seriously though, if there's anything I can do personally, ping me.

Ad hangers who (not any of you guys/gals of course!) paper their sites with ads with mostly low value, haunting (lurking, behavioral) intrusions that finally creeped out the users. Don't blame them. I r 1

Now mobile is on the rise. G is clamping down on that by urging use of AMP, which is kind a sorta sanitized "speedy" version of showing THEIR ads and not anyone else's. Time permitting (or inclination) I'll edit this message for those recent articles/comments on same.

Whether I do or not (edit for webmasterworld links) there are several realities: ad blockers exist. They will continue. AMP is a method of serving G ads and some will hop on that train. One affects the general web, the other affects the mobile market. How it all shakes out...

(as you've heard me say time and again:) Time will tell.

Also, when talking about ad blockers, John doesn't really give an answer.

I agree. Long on the "We understands" and short on the "Here's how we're going to fix it..."

I don't mean to sound unappreciative. I appreciate the dialogue and the initiative to listen to publishers and to work together constructively. I simply offering feedback of what it looks like from outside the GooglePlex. Here is what I see: Google needs to cut the layers of bureaucracy, reduce the amount of meetings, kill the time-sucking spreadsheet busy-work, whatever it is that's holding the AdSense department back. The first step is to acknowledge you have a problem.

I went to the AdSense in your city event at your New York offices last year and the man who spoke acknowledged that Google dropped the ball on mobile and pledged that Google would work harder to not let disruptive events pass them by. From the outside it still seems like Google is reacting to disruptive events long after they've occurred.

@All, as acknowledged in my answer, there will be more details forthcoming regarding Ad blockers. Obviously Google is interested in this issue, but it requires some coordination and collaboration with others. Therefore, I'm certain you can appreciate that answers may not be fully to your satisfaction while the situation is still developing. We have several Googlers speaking on this subject at publisher events and conferences around the world. We are providing full transparency on the subject as it continues to evolve. In the two months since my article, we've had at least two external events with Google speakers discussing the topic. Stay tuned.

Ad blocking is a big issue for everyone, so we' really are very interested in that topic.

Thank you for the update, it's appreciated.