Text Only vs. Display on Mobile

Forum Moderators: martinibuster

Message Too Old, No Replies

Text Only vs. Display on Mobile

what earns more money?

vegasrick

6:52 am on Jan 22, 2016 (gmt 0)

Since rolling out the mobile site, our earnings are piss poor for certain ad spots.

For example, I receive around 700 clicks per day on one of my 300x250 positions on our mobile and only make a measly 35 bucks for that ad per day.

When I looked in my Adsense backend, my CPC was pretty decent, but Adsense keeps sending these crap CPM based ads on mobile that are paying next to nothing. On Desktop I'm flying high.

I'm wondering if I change that ad to text only, what 700 clicks per day would generate versus a text/display combo with low paying CPM ads.

Has anyone run text only ads on mobile? Any success? Forced to changed back?

LuckyD

7:53 am on Jan 22, 2016 (gmt 0)

I believe I'm speaking for everyone here - run an A/B test and see what happens. The only issue I'm seeing here is the fact that you're basically limiting competition for your inventory, which might(!) decrease the CPC even further.

vegasrick

7:59 am on Jan 22, 2016 (gmt 0)

@lucky, the problem is - the majority of those clicks are being made on CPM ads which are not being sold to me as CPC units. Out of those 700 clicks, only around 250-260 are CPC units. The rest were low paying CPM. It's nuts because my desktop 300x250 unit is beating out my mobile with a 10% fraction of the clicks to the mobile counterpart.

netmeg

2:39 pm on Jan 22, 2016 (gmt 0)

In the old days, you could write to AdSense Support and ask them to turn off CPM ads. They'd try to talk you out of it, but they'd do it if you insisted. I dunno if they will still do it, but it can't hurt to try.

LuckyD

2:41 pm on Jan 22, 2016 (gmt 0)

@netmeg, Support as in your account manager or is there actually some actual sort of support for publishers?

netmeg

6:46 pm on Jan 22, 2016 (gmt 0)

If you make at least $25US a week (i.e. meet the minimum payout for a month) you are eligible for AdSense email support.

[support.google.com...] - if you click on the contact list, I think it will tell you if you're eligible.

vegasrick

6:54 pm on Jan 22, 2016 (gmt 0)

Based on testing I quickly switched. I had it running for around 10 hours. The slot was getting more money per click. One problem, FAR less clicks. Even with using the best tactics it was getting far less clicks. So although the other method earns more money in theory, it earns less in the end after doing a fraction of the clicks.