Number of Ad Units?

I've noticed more and more AdSense Ad Units on some of the sites I regularly visit [all completely different genres] and I find it very distracting. Especially when I have already purchased the product.

Not a particularly good user experience, something Google and AdSense once had at the forefront of standards.

I've progressively begun to look for alternative sites offering similar information. I may also consider using an Ad Blocker, something I really don't want to do - but if publishers choose to downgrade the quality of their sites to the level of a busy Bazaar?

Greed will eventually thin out the internet is my belief. People killing the "Golden Goose".

Consider your options in the light of what I have said, and where you hope to be in a short ten years from now.

Thank you
Maybe I was not clear enough.

Adsense policies allow us to place a max of 3 Ad units / page. On some of my pages (the very big ones) I have three on other 1.

My point was a different one though.

Assuming I'm using one Ad unit per page per language, and I'm having 5 languages, I would then create 5 ad units (all responsive) and then place only one of them on each page, one Ad unit in the respective language.

Just to make sure that you would fully understand me:
I could have one add unit called : HeaderEN, another one HeaderFR, and another one HeaderES. And then in all my English pages I would place the HeaderEN ad unit, in all my French pages I would add the HeaderFR ad unit and in all my Spanish pages I would add the HeaderES ad unit.

My question is: Is it better to have 3 ad units for each language, or one ad unit for all three languages? In the first case the traffic would get split per language so one ad unit would get only the traffic of one language, whereas in the second case, the same ad unit would get the traffic of all languages, so more exposure... more pageviews/ad unit, but does this make any difference for the bidders?

Have you tried using URL channels? Assuming that your URLs differ from language to language, you can set one channel to example.com/en/*. one to /fr/*, etc. That way you can easily filter reports by language and use just 3 ads in total.

Ninja Edit: not sure if you can set subdirectories as URL Channels using wildcards. Give it a try though.

Hi,
I tried it some time in the past, but it doesn't work, because the default language has no language suffix, meaning that by default everything which is in English is in www.example.com, and everything which is in French is in www.example.com/fr so if I add as an URL channel www.example.com it will count the fr pages as well...

But anyway my question was mainly whether it's better to have 3 ad units cross -language rather than 3 ad units for each language, and whether this should make any difference when it come to the earnings?

Thank you

I don't think that it will affect your earnings. Advertisers are competing on impression level. As long is you don't display all of them on the same page (which I know you don't), advertisers will only bid on three units at the same time. From what I see, you're good to go.

Thank you LuckyD,

I was hoping to improve my earnings :) thinking that maybe at least there will be more impressions for an ad unit (meaning that now there will be only 3 ad units for all pages).

How about parallel requests for the same ad unit but on more pages? I assume that there is no connection between the ads shown in an ad unit on a page, and the ads shown on the same ad unit but on another page. I mean that advertisers will bid for particular keywords and they won't even know on which page they end-up right?

Sorry for these many questions, I'm just trying to better understand the process. (as much as possible knowing that some of the details are not disclosed to us...)

As long as one page contains only unique ad slots (so you're not using the same code twice on a page), you should be totally fine.
However, I have a question to the crowd here: what happens in this scenario with an infinite scroll like on Forbes or Cnet?