Experiences With Leaderboard High Above

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Experiences With Leaderboard High Above

placing leaderboard above the website

vegasrick

6:12 am on Jan 7, 2016 (gmt 0)

What have been your experiences with placing a leaderboard or a 970x90 above the website (above the header)?

I know the 970x90 usually falls back to a leaderboard. I wonder how long that placement will last with the continued rise of mobile.

Is the RPM better? More Clicks?

Or is it like mobile where you get way more clicks and the RPM is garbage compared to desktop?

shri

10:00 am on Jan 7, 2016 (gmt 0)

Take a look at the viewability and fill rate of the unit on your site.

At the end of the day, if a user scrolls quickly to the content - the content is where you want the ads.

We get some brilliant CPMs on 970x90 and even 970x250 units on some sites ... but very low fill rates and I refuse to show text ads in those unit sizes.

[support.google.com...]

vegasrick

10:09 am on Jan 7, 2016 (gmt 0)

@shri, you are right. I did some A/B testing and users were going right past it to get to the content, so I swapped back my 720x90 back in it's rightful place.