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New Code vs. Old Code

To Use on New Mobile Site

         

vegasrick

10:57 pm on Jan 2, 2016 (gmt 0)

10+ Year Member Top Contributors Of The Month



Just launched our new mobile site (dynamic serving).

Google rep told me 300x250 on mobile - within articles - does wonders for CTR. And yes it's already been clicked around 450 times and I expect 700 clicks just on that single ad spot before the night ends.

I'm not sure if I screwed up or if it even matters. I used an old 300x250 code that I at one time implemented on Desktop.

The ad position, while receiving 450 clicks, is horrendous in pay. We're talking about 12-13 bucks for that amount. That has to be around 5 cents a click or less.

My question is, did I screw up by using the old code? Should I have created a new code? A few people told me starting off with new Adsense code could have low, low effects until the algorithm figures things out. Others told me old code has a certain level of history and performance, and placing it in a new environment could initially screw it up.

Not sure if I should create a new one to replace that old 300x250 or wait a few days until the algorithm works itself out on the old.

It's so frustrating to see that many clicks and literally pennies being paid. When I had a desktop only, a huge CTR like that would have made me hundreds.

On a sidenote, which ad size earns you the most on your mobile? 300x250 or 300x100?

ken_b

12:04 am on Jan 3, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



There have been a number of comments about advertisers bidding far less for clicks from mobile devices, that sounds like what may be happening to you.

Just for background:

For me, the 320x100 below a 400x300 image and above the main content on category index pages, and on image pages a 300x250 below the main image on a page do quite well on mobile.

By doing "quite well" I mean that epc can be close to, or less than desktop but CTR is usually higher, the result is that RPM is usually higher on mobile. My mobile traffic numbers vary from 20 to 35% of the total for the day.

Those numbers don't include tablets.

.

vegasrick

3:35 am on Jan 3, 2016 (gmt 0)

10+ Year Member Top Contributors Of The Month



My CTR is way up on mobile but way down in revenue. So far 1100 clicks today and barely 10 cents a click.

I might be overreacting after one day of running it, but it's hard not to overreact at what appears to be a 35-40% drop.

tangor

3:50 am on Jan 3, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The market is adjusting (all of us have seen this in recent months). This just might be the new status. However you see it, one day of results is not enough to predict future trends. Give it a few weeks. And if you want, change that ad to responsive, but wait at least 72 hours before doing it so you can see if there is a measurable difference.

vegasrick

4:08 am on Jan 3, 2016 (gmt 0)

10+ Year Member Top Contributors Of The Month



@Tangor, January is always slow but these numbers are beyond slow. I did well even on January 1. But once I went mobile at the midnight hour my clicks went through the roof, but revenue plummeted. I cant use responsive ads as my site is dynamic serving.