I've now put code on my main site for 50% of the page views so that ad blockers will see my own ad jpg / gifs where the original Adsense ads are blocked. To date, it has worked 100%. I have tried the pages out on about 20 different devices and none of my own ads have been blocked.

MY own ads are quick loading so they are far better for those who have download limits.

ACTION PLAN

1. Ignore those who are posting about the mega amounts of money they have earned by identifying this problem millenniums ago but for particular reasons of their own have not fully developed the idea. Ignore their self-confident crap that you are an idiot for not having done the same. Be confident that you have identified it now, and take action now.

2. Alternative ads CAN be placed on your site by using affiliate schemes. Search them out, modify the ad format to your own particular circumstances. Affiliate ads do not need to be an exact match for your site, an approximate match works just as well

3. Create your own ad jpg / gifs which look right on your site and then link them to the affiliate codes.

4. If you have volume enough, arrange for clicks on one or two of the Adsense ads which appear on your site (don't go overboard) and realise how irrelevant and truly inappropriate some of them are. And how unlikely they are to get clicks. It has been an eye opener for me.

5. Take pride in tailoring how you create your own ad jpg / gifs and how you place them on your site. Playback your old pages with Adsense on them and compare that to your "new" pages with your own ads on them. You will be impressed how much more effective they can be.

6. Don't ever forget that Adsense can still play a very important part in your advertising strategy. Don't ignore the possibilities with them, I have no doubt they will fight back against much of the irrelevant ad blocking.

Don't be a victim of the ad blockers and don't listen to the crap put forward of others who offer very vague and non-specific advice about how they have made millions but .....

DO NOT SIT BACK AND BE A VICTIM.

And for those who ask, I did just this by pure chance on a previous site which I sold four or five years ago and the affiliate ads came very close to the Adsense ads as far as earnings go. I forgot that when I started my new site. Ad blockers have revived that idea for me and it is now beginning to gain very significant traction.

Information sites, UK.

If you are e-commerce then why in heaven's name are you placing Adsense on your site and encouraging your visitors to go elsewhere?

^^^ This..taking your future into your own hands ..and I sincerely wish you every success..:)

If you are e-commerce then why in heaven's name are you placing Adsense on your site and encouraging your visitors to go elsewhere?

Especially this..although "why in heaven's name" is more PC than I have always thought on that subject..

btw..I think I may have missed the threads where anyone claimed to have made millions by doing this..

1. Ignore those who are posting about the mega amounts of money they have earned by identifying this problem millenniums ago but for particular reasons of their own have not fully developed the idea. Ignore their self-confident crap that you are an idiot for not having done the same. Be confident that you have identified it now, and take action now.

Don't be a victim of the ad blockers and don't listen to the crap put forward of others who offer very vague and non-specific advice about how they have made millions but .....

Telling those who may be one's direct competitors how to do specific things may not ( IMO/E ) be the best idea..which is why some of us do not do so..

Don't be a victim of the ad blockers

Good advice. No point getting angry about what you can't change. Better to channel that energy into something productive.

Don't listen to the crap put forward of others who offer very vague and non-specific advice

More good advice that pertains to a lot of the stuff posted here. Listen to a lot of people, particularly those you trust. Be wary of those with too much to say; they generally know the least. Above all, always try to find your own way. Our sites, strategies, niches and goals are different and what works for one may not work for another.

Telling those who may be one's direct competitors how to do specific things may not ( IMO/E ) be the best idea..which is why some of us do not do so.

One reason why this is called capitalism. :) There are some things I do that I don't share... that way my slice of the pie might be just a smidge larger. That means I'll not be posting code for some of these strategies/offerings.

Our sites, strategies, niches and goals are different and what works for one may not work for another.

Absolutely! And much of the older methods (which now appears new) is not for all webmasters involved in cookie cutter and plug and play site development.

I've now put code on my main site for 50% of the page views so that ad blockers will see my own ad jpg / gifs where the original Adsense ads are blocked. To date, it has worked 100%. I have tried the pages out on about 20 different devices and none of my own ads have been blocked.

MY own ads are quick loading so they are far better for those who have download limits.

ACTION PLAN

Guess I'm not alone. Your action plan is nearly the same as mine. I've only been doing it a few weeks as I've watched Adsense earnings plummet and realized they were unlikely to return, but already sales are better than Adsense - especially since Adsense is just serving garbage ads on most pages of my site now. Really, I think I might have a better shot at selling Viagra then getting a click on most Adsense ads that are showing on my site now.

Also, I don't miss the big, ugly banners. Although i only ever used text ads on the site, usually only one "big text ad" was showing.

Absolutely! And much of the older methods (which now appears new) is not for all webmasters involved in cookie cutter and plug and play site development.

Yep, I agree. I was thinking about that the other night - much of what I'm doing is what I did back in 2002 when I first got involved with web sites. Sort of a "Back to the Future" moment.

It definitely requires more work upfront to do things this way, though. Each page gets "personalized attention" to what types of ads, how many and where the ads are shown. That takes a lot of time to configure.

In some ways, I'm glad I haven't taken the jump to Wordpress. Having static pages (with dynamic elements) in an odd sort of way makes "customizing" each page much simpler - and perhaps more effective.

Adblocker seems clever. Some of us have been talking (hinting) ways to show alternative content instead of ads when that's blocked. Well, I didn't notice this until today, perhaps it's not new:

Hide targeted messages?

This site has been known to show targeted messages to AdblockPlus users. Do you want Adblock Plus to hide targeted messages?

So, we can show alternate content, but that can also be blocked by Adblock Plus? ha, interesting.

I saw that notice, too. I took it to mean that the site was going to show a "please turn off the adblocker" message. or some other message such as "site won't work properly" or "not all content can be seen".

or maybe some middle fingering rage.

:)

Surprising. I agree that what most users (will) try to do is showing a "turn it of", but I don't think it's fair to take that for granted, that's not what I would do, nor any of the first 3 things coming to my mind

I'm wondering, is that arguable as unfair? I mean, suddenly is not just blocking ads, it also blocks content that might or might not be an ad (author, owner or whatever kind of message). While the tool "asks", I don't think it's full-space-good.

So, we can show alternate content, but that can also be blocked by Adblock Plus? ha, interesting.

No, it's not interesting it simply denotes a very negative way of approaching life.

Yes, some clever prick somewhere can do anything. A fifteen year old can, and apparently has, brought Talk Talk in the UK to their knees.

But the reality of the situation is that if a particular site appears in Adblock with the message you quote then it's probably plastering it's own ads all over its site and deserves what it gets.

Serve your own ads responsibly outside of Adsense and the likes and I bet you will not end up on the list of Adblock specific sites

Act positively, don't zero in on the tiny percentage of problem areas.

you misunderstood the comment, interesting on a sarcastic tone, won't comment on the rest, I don't really see it positive when it's impersonal but people start using "you/your" because it sounds as you are talking about something I'm doing (I'm not), lately threads have derailed quite a lot and space is wasted discussing what was not the case.