CPC and CTR for all my sites(and niches) are extreme low this month, 60% of normal revenue.
Worst month ever in 4 years
Location: Germany, Belgium and Netherlands
Unfortunately there are not many alternatives in this regio

So it's obvious they did not even QA the new reports on an iphone. You cannot even adjust the date range for reporting. It's all misaligned. And I can't stand the app, but maybe now it's better than mobile reporting. If AdSense really have an ounce of respect for publishers they would fire every developer and UX person that works on AdSense. It's so consistently unacceptable.

Adsense seems to have a reporting problem again. Here (Europe) it's almost halfway the afternoon and views are normal but earnings not even half of normal. CPM is this month the lowest since August last year. Hopefully it will rise in September otherwise I'll deactivate Adsense and use other networks.

Well it's still bad, an immense drop of CPM and I'm getting more visitors every month. Last time I had such a bad CPM it was a year ago. In the meanwhile I tried to change and test and June 2015 was the best CPM in a year. Suddenly July got worse and August is horror. I've no idea how I can show you a graph but the CPM doubled from August 2014 to June 2015 and in two months it's halved.

Today is very slow, let's hope it picks up a bit later on. Luckily for me most of my traffic comes on the US, so it's still early for me here in the UK. Things normally pick up much later on. Mind you, I do remember the days when I would switch on in the morning and my earnings were already really high, oh how I miss those days

What are your best performing ad sizes, and where are they placed?

The Media.net 300x250 is in the center of the right rail, the Conversant 728x90 is at the top of the page. My largest site is a cooking site. The best performing ad space is a 300x250 centered between the ingredients and the method. That is currently a Google ad, but I will be replacing it soon. Google doesn't place any food-related advertising on my pages anymore, but the other advertisers do.

I think media.net is awesome. They display relevant ads on both my personal website, and my Oscar Fish website. However, I've got a large unit at the bottom of the page, I think I may move the units around and see if I can improve things. Anyway, thanks for the information, that'll give me something to work on.

I think media.net is awesome. They display relevant ads on both my personal website, and my Oscar Fish website.

I agree. Media.net is much better at ad targeting than Google AS anymore, at least as far as my websites are concerned. At least I don't see any vehicle ads from Media.net on a culinary site.

I see my tally from the last 30 days and it's AWFUL. In fact it's more awful than awful has been. It's so bad that to me, working on a number of sites just became futile. I will hand it to adsense, for what it was. It was something that made working on websites worthwhile. It's a shame really. If you enjoy spending your time on something for free, and then have a very minuscule audience, then I suppose everything is good to go. However I started that way, but making money make this more. Can't go back now.

To me though, it illustrates what Adsense was for me. It was pivotal. The other means of revenue generation? It would appear media.net is about the only option. Together, I don't think either could make this worthwhile in a scale under which I've been operating. If anything I'm saying how important adsense was to the web. I can't be alone on this. The small guys like me would likely pack it in on the same basis. In turn, you're going to see less unique and interesting content on the web. Won't affect quality of the web? Sure, sure. Let's see. If you see a site that deals in domains start to crash? If you see no market in domains? There will be signs. There should be a good bunch of domains coming to market for those who still believe in that sort of thing. I have a number of good domains that at one time carried some value which was tied into ad click revenue. If you see once considered valuable domains showing up as available it means people just don't give a S anymore.

I'm okay with one or two sites. It pretty much has to be that way. No way to carry an additional expenses at this point. If you think you can monetize some decent domains, you can have at 'er all you like in the next while. F this. I'm outta here (in some regards).

Wednesday saw a record low click count and CTR from the USA for me, fortunately for me the UK had a good day.

@MrSavage - My AdSense earnings are pitiful these days considering I used to be in the UPS club, thankfully I have always had my bricks and mortar businesses and they're continuing fine generating an ever-increasing quantity of international enquiries.

These days it is very noticeable in my industry that the retail sector is advertising very little using AdSense.

Hey guys, I have a 728 x 90 banner at the bottom of all my articles. I've also got navigational arrows which are located just above the banners, these allow people to skip to the next article when they get to the bottom, or if they wish go to the previous article. I'm wondering whether I should remove these navigational arrows so there's more of an incentive to click on my banner, what you think? I'm not really sure whether it's a good idea to have them or not

After two days of dismal earnings, today's RPM is nearly triple. By noon more earnings than all day yesterday. Will it last? doubtful.

I'm wondering whether I should remove these navigational arrows

I personally wouldn't put a navigational ARROW anywhere near an AdSense block. And, for me, it has nothing to do with getting more clicks. It's about not getting unintended clicks because the visitor gets confused by the different arrows.

Lots of sites do, and seem to get by with it, but I'm not taking that chance.

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Adsense post a message celebrating 6 years of adsense,I donīt know it stay happy,or cry,for cause of gains ridiculous!

@ironside adding or removing navigational arrows will most likely not impact your ctr in your case. if visitors find the arrows useful and use them, keep em. If not, taking them off can be beneficial in terms of site design and overall look.

ps. with your site topics I think it's less sequential in nature, thus making navigational arrows less useful. The arrows work great for sequential contents to improve usability and pagviews.

the best is to simply test.

make sure to have enough margins to lower chances of accidental clicks.

Medianet only accepts English content, to bad my website isn't in English.

What I like about media.net is you have a support guy who is your own personal go to guy if you have any problems. He also make sure that all your ads are responsive. My guy on media.net is very anxious to help me improve my earnings and I've corresponded with him quite a lot in the last few days. He's given me advice on which ads work and where best to place them. Just imagine if AdSense did the same thing, you could have an expert giving you one-to-one advice, it would be absolutely fantastic.

I have removed the two navigational arrows and actually it's moved my AdSense banners up slightly, a little closer to the content which is good.

Ironside, I like that "personal" touch about media.net also. They have been great to work with.

Yesterday was a "holy macaroni" day. Eyes bulged. Sticker shock. One of those days my one hero site turned out some big numbers. Quite possibly a best Adsense day ever. Overall I'm not changing my thoughts on where this is headed, but it's one of those 1 outta 20 days that's quite impressive. I'll take it and thank you Google.

Should there be a red bar or am I heading to my lowest-ever day, clicks and PVs?

Even for my worst-ever month these metrics are horrific and will only hasten the complete removal of AdSense.

The funny thing with media.net ads is when they bump you up to "premium ad providers" they show Adsense.

So you use media to get away from Adsense and get more targeted ads. Then get invited into the premium invite only program and end up back with Adsense Ads.

Damned if you do, Damned if you don't. (RPM has gone up though)

One of the interesting metrics in the new report interface is the "Active View Viewable" which is defined as The percentage of impressions that were viewable out of all measurable impressions. This metric only includes impressions from regular AdSense for content, AdSense for video and AdSense for games ad units, it doesn't include data from link units, or data from dynamic allocation in DFP Small Business. I notice that my number for this year is a full 15% less than last year. The perils of out-of-the-box responsive design coupled with a lot bigger percentage of mobile traffic. My responsive sites push most of the ads way too low on the page. So that's something that I will deal with for next year.

@netmeg,
we had a similar problem and saw that our one 'above the fold' ad had reported visibility around 20% (across millions of page views). Turned out this was because of the order things were loading on the page so a few changes (mostly lazyload for images, because visitors were moving down the page before the ad appeared) increased visibility to around 60%.
Sounds good and I waited for the income to increase - but it was pretty much unchanged after the change.
Point is, the 'ad visibility' G are reporting (I think they said at least half the ad must be visible for at least 1.5 seconds to be 'visible') appears to be have little correlation with what site visitors are seeing or at least what they are reacting to.
edit: I was also told by adsense that an ad above the fold on a mobile that is bigger than 320*100 will definitely get invalid clicks and can lead to substantial deductions or a warning if that affects your planned changes

was also told by Adsense that an ad above the fold on a mobile that is bigger than 320*100 will definitely get invalid clicks and can lead to substantial deductions or a warning if that affects your planned changes

I was told by Adsense rep he recommended using a 300x250 close to the top of the page on mobile.

Typical Adsense

I think it's unfair of us to be penalised if you get an invalid click from an ad that is taking up most of the space at the top when viewed on a mobile. After all, you got to touch the screen to scroll down, I think that's something the AdSense should just accept. If the user has to touch the screen to scroll then how on earth do you know whether the click is valid or not? If you use a program like Crazy Egg which allows you to see where people have clicked then you can see the pattern where people are touching the screen to scroll down the page. According to my statistics of what people used to visit my websites, iPhones are definitely the most common smartphones. I would suggest that most people would touch the screen just about the same place if there are strolling down. So if you place an ad in this area then it's bound to get people touching the screen exactly where your ad is.

it's not really a question of whether adsense should accept it but rather whether advertisers should accept paying for it - and they won't pay much for mobile ads (or anything at all) if a lot of the clicks are accidental, so google have no choice but to act to prevent these clicks, or at least not charge for them, because their future income is dependent on advertiser confidence in mobile ads.

Based on my own statistics and "real-time" viewing in analytics, I don't think it will be very long before mobile browsing overtakes desktop computer browsing. If you think about it, people are now browsing the Internet 24 hours a day, that even need to be at home where the desktop is, so something is going to have to be done regarding these mobile ads.

I don't think it will be very long before mobile browsing overtakes desktop computer browsing.

At an extended family gathering today pretty much all of the under 50 year olds said the almost never search or browse on the desktop anymore. The adults shop on the desktop, but window shop on the mobile. (The kids get mom or dad to click the buy button on the desktop).

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I was told by Adsense rep he recommended using a 300x250 close to the top of the page on mobile. Typical Adsense.

Yes it's confusing. FWIW, I used to run a centred 200x200 above the fold on mobile pages but it performed so poorly I changed it to a 320x100. That unit has done considerably better, though whether that's down better click validity or better inventory, I have no idea.

I'm never gonna run anything bigger than 320-100 above the fold on a phone. Too risky, and yea, of course there's invalid clicks. I was also told that it was "against policy" to run a 300x250 or similar above the fold. But was a private communication to me and I can't find it in the help docs. Still, not gonna go there.