I'm wondering what others here are seeing for ads displayed to visitors using a mobile browser. (I'm not talking about Apps)
My mobile CPM's have been falling for a year or two now. Lately it's gotten to the point where mobile CPM's (Ad request RPM) are half of what I'm getting for Desktop.
My CTR are about the same, actually a bit higher in Mobile than Desktop.
I switched to a responsive layout in the summer and that actually had a negative effect on Mobile CPM's.
Is this what you are are seeing as well? (use the Platform report)
I'm using Ad Exchange, but I'm interested in data from Adsense as well.
Thanks!