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Selling AdSense revenues in advance of earning them?

friend received query. is this feasible? is this "legal"?

         

stapel

3:41 am on Jan 11, 2015 (gmt 0)

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A friend recently contacted me, asking my opinion regarding a message he'd received.

Somebody had contacted him, wanting to "buy" his site's AdSense revenues "up front".

Has anybody here heard of such a thing? Is this sort of thing feasible? How might it work? Does Google allow this sort of practice? (Is there an industry term for the practice?)

Thank you!

-Eliz.

netmeg

3:42 am on Jan 11, 2015 (gmt 0)

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I can't come up with a reason why someone would want to do this.

freitasm

5:40 am on Jan 11, 2015 (gmt 0)

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The only reason I can imagine for someone to "acquire" AdSense revenue in advance is if this person is in reality acquiring the website and calculating the price based on a certain number of months/years that both parties agree.

Perhaps this other interested party needs different domains to later run their code, or buy fake clicks and later say something was wrong with the deal and ask for money back after having pocketed the monthly revenue, or some other scam...

londrum

11:31 am on Jan 11, 2015 (gmt 0)

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it might be legit. i suppose it could be a way of earning ad money without having to go through the bother of creating a site.

but it would only be worth his while if he knew that the earnings were going to rise after he paid the money. so either is going to promote the site himself, or he's going to get some kind of fake traffic and clicks.

lammert

11:47 am on Jan 11, 2015 (gmt 0)

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From the Terms of Service, point 5 about payments:
Unless expressly authorized in writing by Google, you may not enter into any type of arrangement with a third party where that third party receives payments made to you under the Agreement or other financial benefit in relation to the Services.

stapel

12:17 pm on Jan 11, 2015 (gmt 0)

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netmeg said: I can't come up with a reason why someone would want to do this.
freitasm said: Perhaps this other interested party needs different domains to later run their code, or buy fake clicks..., or some other scam...
londrum said: ...either is going to promote the site himself, or he's going to get some kind of fake traffic and clicks.
lammert said: From the Terms of Service, point 5 about payments:
Unless expressly authorized in writing by Google, you may not enter into any type of arrangement with a third party where that third party receives payments made to you under the Agreement or other financial benefit in relation to the Services.

I'd written a reply to my friend, saying that I couldn't think of how the process would work, that I was pretty sure it wasn't "legal" (in Google's eyes), and that I couldn't conceive of any "white hat" reason for the offer.

With the confirmations y'all have provided, now I can hit "Send" with much greater confidence. Thank you! ;-)

-Eliz.

avalon37

12:48 pm on Jan 11, 2015 (gmt 0)

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Here's what is going on. Someone who is, or thinks, they are very experienced at Adsense management contacted a publisher about their site. They think they can do a much better job managing the Adsense campaign; which may very we'll be true. They are guaranteeing to pay them what they are currently averaging in revenue and are looking to pocket the increased earning post optimization. I contact people all the time about managing their adsense accounts. Sounds like what is being proposed here.

stapel

6:09 pm on Jan 12, 2015 (gmt 0)

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avalon37 said: ...I contact people all the time about managing their adsense accounts. Sounds like what is being proposed here.

Dunno 'bout that. The solicitor hasn't said one word to my friend about providing any sort of service for him, whether management, SEO, or otherwise.

-Eliz.

RedBar

6:25 pm on Jan 12, 2015 (gmt 0)

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The solicitor hasn't said one word


So legal advice has already been sought?

freitasm

6:46 pm on Jan 12, 2015 (gmt 0)

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I think "the solicitor" was a go-between deals broker.

stapel

10:29 pm on Jan 12, 2015 (gmt 0)

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RedBar said: So legal advice has already been sought?

Not that I'm aware of. My friend had only just started looking into the "offer" with which he'd been solicited. Now that he's confirmed Google's AdSense policy, he has no plans to go any further.

-Eliz.

RedBar

10:55 am on Jan 13, 2015 (gmt 0)

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And there ya goes...Mention "solicitor" in the UK and the first thought is "lawyer", unless one's in a red light district!