Add "Advertisement/Sponsored Links" above ad, then CTR dropped
robzach
3:58 am on Sep 16, 2014 (gmt 0)
Add centered "Advertisement/Sponsored Links" label above 300x250 ad block. The CTR dropped up to 30%, how do you think?
My ads was in the middle of the article, so I guess I should label it, should I?
netmeg
1:10 pm on Sep 16, 2014 (gmt 0)
How blended is your ad with your content? Is there a border around it or anything to set it apart?
I put "Sponsored" above my ads and suffered no ill effect, but these are sidebar ads. If I had an ad in the content area and the CTR suffered that much by labeling it, then I'd be worried that too many people were clicking on it accidentally.
atladsenser
2:57 pm on Sep 16, 2014 (gmt 0)
Of course it's up to you, but I don't think you need to label it. I don't label my ad blocks because I've never wanted to run afoul of Google's policies around how to present ads. Also, I think most users by now know that Google's ads are just that: ads.
eek2121
2:58 pm on Sep 16, 2014 (gmt 0)
I agree with netmeg and will say that I use in content ads on my website and always label them advertisements so my users know.
