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Adsense banner size - the less is more?

Aren't smaller ad sizes supposed to have a higher CPC?

Selen

4:53 pm on May 24, 2014 (gmt 0)

I'm not into Adsense, but I'm interested in Internet marketing (and I like WW community for the help they give out :).

My question is - as I understand it, in general the bigger Adsense ad size, the greatest cost per click (CPC). If that's true, what is the reason behind that?

My reason tells me that lower ad size should attract more intentional/interested clicks than big-size ads that take a lot of the screen. In result, CPC should be higher than a big-size ad. In addition, lower ad size decreases chances of accidental clicks.

Looking at TV commercials -- if an advertiser had a chance to know the size of a TV screen of the TV commercial watcher, I doubt he would want to pay more only because his commercial is on a 70 inch TV versus a 21 inch TV. What do you think?

netmeg

6:45 pm on May 24, 2014 (gmt 0)

That's not necessarily true. I think it heavily depends on niche and user intent, not size of banner.

Selen

6:50 pm on May 24, 2014 (gmt 0)

I was asking because it is reported that Adsense panel always suggests to increase banner size to increase potential earnings. Why do they never suggest to decease the size? Or maybe they sometimes do?

ken_b

9:30 pm on May 24, 2014 (gmt 0)

because it is reported that Adsense panel always suggests to increase banner size

Because advertisers prefer those sizes, thus there is more competition for the ad space and thus more earnings from the ad space.

fumanchu

5:27 am on May 27, 2014 (gmt 0)

I use 728x90 banners. They have always performed well for me. I experimented with smaller sizes, squares, etc. but I always went back to 728x90, and there are tons of advertisers for that size. It's basic but it works well for me.

netmeg

12:25 pm on May 27, 2014 (gmt 0)

If you look at the "recommended" ad sizes when you're creating an ad unit, they're not all the largest available, but they are the most industry standard (IAB) standards.

For some reason that completely eludes me, advertisers often don't create ads in all available sizes, so Google will suggest the most popular sizes first.

(That's also a pet peeve of mine with affiliate ads, not creating banners for every available size. I dunno what gets into people)

buckworks

2:08 pm on May 27, 2014 (gmt 0)

also a pet peeve of mine with affiliate ads