Does Google think ads are too relevant? I pulled this off of Google's investor relations page.

When I was a student at the University of Michigan, I went on a summer leadership course. The slogan was “a healthy disregard for the impossible,” and it’s an idea that has stayed with me ever since. It may sound nuts, but I’ve found that it’s easier to make progress on mega-ambitious goals than on less risky projects. Few people are crazy enough to try, and the best people always want to work on the biggest challenges. We've also found that “failed” ambitious projects often yield other dividends. Believe it or not, the technological innovation behind AdSense, which, as I mentioned earlier, has paid out over $30 billion to partners, was the result of a “failed” more ambitious project to understand the Web. The team failed at understanding the Web, mostly, I think, because they were distracted by their work making advertisements amazingly relevant.

[investor.google.com...]

My question is why do they think that good relevant ads are a bad business practice?

It sounds like to me they are claiming that too much of relevant ads is a failed business model.

Id love to here everyones opinion on this one or what their shareholders will think when earnings come out.