My earnings go up at this time of year anyway.

How about your click rate? Is it gone up or just rate per click?

The reason for the up tick, at least for us, is not an increase in traffic or an increase in $/click. Those remain very consistent over a large ad volume. It's simply increased CTR.

On August 13 we saw an amazing surge (more than 50%) in CTR and a corresponding increase in revenue. August will be, by far, the best month we've had since joining the program 7 years ago.

But...CTR's have been higher. 2006 through 2008 had CTR's that were nearly double what the YTD 2010 rate is at...and still higher than the CTR's we've seen since August 13.

I'm happy to see the new ad formats shaking things up but my concern is that we'll see another plunge like we did in 2009 (can't remember the reason for that).

Don't get used to these high numbers. They'll likely go back down.

How about your click rate? Is it gone up or just rate per click?

About the same as usual. Nothing out of the ordinary.

Yes that is true. I have had such experiences for certain period of time my earning remain almost same, then plunge all of sudden and then rise.

However, this time around i am also experiencing increase in traffic including earning but not too much of ctr.

My CTR is up mostly, I feel, owing to some very subtle changes I made and the addition of an extra AdUnit to the bottom of nearly every page.

My CTR had already increased to its new level before the August 13th surge that many of us have experienced.

I really hope it is due to new ad formates. Because it is going to stay for while but in case if its just because of Aug as few of you said. Then sept might be going down.

I really hope it is due to new ad formates (sic). Because it is going to stay for while but in case if its just because of Aug as few of you said. Then sept might be going down.

It has very little to the new formats. It's the end of the season and a start of a new one.

I said ages back in WebmasterWorld that it will improve towards the end of August. I was right.

YMMV

Nothing helps increase revenue anymore. Finds other ways to monetize your sites. History shows that change decreases revenue. This pig's done.

AdSense should rotate the appearance of its text ads, so they aren't consistent. Sometimes they show one ad, sometimes two, three, or four depending on the size. Now all text ads are on one line, whereas before they were separated into groups next to each other.

Google should continue to find ways to "mix it up" to overcome ad blindness. Perhaps they could put a color-coordinated box around the ad in the middle, to separate the ads when three appear, or do other things to make the appearance different.

That will at least offset the ad blindness factor somewhat.

"It has very little to the new formats. It's the end of the season and a start of a new one.
I said ages back in WebmasterWorld that it will improve towards the end of August. I was right.
YMMV"

What season are you referring too?

What season are you referring too?

There are only 4. You choose.

Nothing helps increase revenue anymore. Finds other ways to monetize your sites. History shows that change decreases revenue. This pig's done.

Your history maybe. I've already tripled my best year since 2005, and it's only September.

mine too, going very well. I hope it will go on like this and improve as site grows

The back to school shopping has also contributed.

Well i have nothing to do with school shopping:)

Nothing helps increase revenue anymore. Finds other ways to monetize your sites. History shows that change decreases revenue. This pig's done.

I'm seeing the same as Nutmeg, apparently. The recent change has been *very* good to me. eCPM is up, CTR is up, total revenues are up and I just had the best month I have had since starting with AdSense in Dec 2003. Heck, the best year! Being a pessimist I expect the worst, but so far the only bad year I have had was 2007, and since then each year has been better than the last.

If this keeps up I'll be up over 20% above last year. As of the end of August this year (2010) I have already made as much $ as I did in all of 2009. I plan for things to go down (again, I'm a pessimist), so I'm happy when they don't go down and have planned for (and won't be surprised) when they do.

Your history maybe. I've already tripled my best year since 2005, and it's only September.

Only because traffic is way up. ecpm is down.

I'm seeing the same as Nutmeg, apparently. The recent change has been *very* good to me. eCPM is up, CTR is up, total revenues are up and I just had the best month I have had since starting with AdSense in Dec 2003.

You're fortunate and in the minority. However, the trend for adsense will continue to be down for a number of reasons.

Only because traffic is way up. ecpm is down.

You're fortunate and in the minority. However, the trend for adsense will continue to be down for a number of reasons.

My eCPM has been WAY up all year. Across multiple niches. And you have no idea who is in the minority, or that AdSense as a whole is trending down. The people who post here are not necessarily a good indication of how AdSense is performing across the board. In fact, I am quite sure they're not.

I'm seeing the same as Nutmeg

Cool. Who's Nutmeg?

I can say with much certainty that the only metric we have seen go up is CTR. Traffic and CPM are very stable. There are no seasonality effects at work in our business. These stats are based on many millions of ad impressions and over a long historical period.

We have made zero changes to the site design over the last several months and made no changes in our ad formats or settings. This is a well tuned, long running AdSense site.

The only thing that could have this effect is the new ad formats. It's just hard to believe that moving from a block design to a single line design could increase CTR by 50%. That's why I think it will be short lived. As soon as users get used to them, they'll stop clicking on them.

I am doing quite well indeed, since Google has backed off on the "interest-based" ads (my theory), allowing CTR to creep back up.

I have read "nutmeg" hundreds of times - ha-ha. It is funny how the brain can play tricks on you. Today, I stand corrected. An "e" is not a "u". Even today, it took a while to sink in. Pretty funny, to me anyway. Not everything is, as it may first appear. Or even appear over and over again. Until someone pokes you with a stick!

I have read "nutmeg" hundreds of times - ha-ha. It is funny how the brain can play tricks on you. Today, I stand corrected. An "e" is not a "u". Even today, it took a while to sink in. Pretty funny, to me anyway. Not everything is, as it may first appear. Or even appear over and over again. Until someone pokes you with a stick!

It could have been worse. You could have said Netmug. ;)

You're fortunate and in the minority. However, the trend for adsense will continue to be down for a number of reasons.

And the reasons are?

It could have been worse. You could have said Netmug. ;)

I've been called worse.

(it's supposed to be a PUN!)

Several people on twitter have told me that now when they mean nutmeg, they end up typing netmeg. I guess that's "branding" (ork ork) But I won't feel like it's working until you search Google for nutmeg and it asks if you really mean netmeg.