Not send great amounts of traffic through social networking - unless that network happens to be a widget rating community or something else product-related.

Create content designed to encourage conversions rather than clicks. Clicks alone will yield short-term gains only. For example, don't use the often-recommended marketing technique of "leaving the visitor wanting more information" so that she will want to click on ads just for the information. That's admittedly a clever psychological trick that encourages clicks, but it doesn't reliably target visitors who are in a buying mood.

Look at the big picture. Think of AdSense as a sustainable, organic program in which buyers are matched to products rather than a treasure chest to be looted fast and quick through any legal loophole.

Take a customer service approach and give people the content they're looking for. Think of published content as serving the needs of both consumers and advertisers. If the content is simply tricking consumers out of their time or advertisers out of their money, it's not serving them, but exploiting them, and if that kind of thing weren't smart-priced, the system would go bust.

What is the safest and effective way to avoid being smart-priced?