My web site just looks complete normal, You see a 480x320 pixel sized pard of the screen, it's easy possible to scroll around, really no motivation to make an extra site for mobile content.

Not everyone has a site that's optimized for 480 x 320 pixels--or eyes that can read the standard NYTimes.com home page on a typical cell phone.

By building a mobile version of your website you can dramatically increase load time and accesibility to content. Most people don't prefer to have to zoom in to content to read it.

This is the AdSense forum, so let's look at "mobile sites" from an AdSense point of view:

- Do people click on ads when they're using mobile phones?

- More specifically, are they likely to click ads related to your topic when they're using mobile phones?

- Will enough users click on such ads to justify the time required to set up a mobile version of your site?

- Finally (and this isn't directly AdSense-related), would your content work better on mobile devices--and/or be more profitable--if packaged as an app than as a Web site?

Just looked with Google Analytics on the performance with typical cell phone screen sizes

Pathetic like expected.

Far less page views per visit
Far shorter visit time

Not that my modest el-cheapo mobile phone has the capability of course, but were I to have such a phone, the only time I could imagine using it would be to quickly "Google" some facts to settle a pub argument.

I couldn't imagine people clicking AdSense ads in significant numbers though.

In some niches mobile could be a great benefit to users, and to the sites that provide it.

I'd guess that GEO targeting of AdSense on those sites could lead to a decent return to the publisher.

Personally, I think thick fingers are major cause of ad 'clicks' on mobile sites.

Personally, I think thick fingers are major cause of ad 'clicks' on mobile sites.

At my 480x320 test, I had always to scroll around moving my fingers on the touch screen.

Below my fingers, several times the ads. One wrong movement, and the touch would be a click.

Purchased today a new Android cell phone.

At the browser is a zoom button.

Clicking the zoom out button, I can see all the 600 pixel width content area in the 480 pixel width touchscreen.

Since I use good sized font size, it's also easy to read.

I think surfing at less than 480x320 is absolut sensless
and with 480x320 and the zoom button, my site is easy useable.

So there seems to be no reason at all, to invest much time in a mobile version.