Forum Moderators: martinibuster
I know I'm being a little paranoid, but who knows - specially with Google.
I have a site with about 7000+ visits per day. Let's just say it makes $1 dolar per day (I'm making this figures up, of course) and then, I log in and notice that today it's reporting $10 (and the days is not finished).
Could it be the case of a very good click? Those kinds of rare expensive clicks? The curious thing is, two of my channels are reporting an increase of eCPM of at least %100.
But CTR is normal as ever.
Truly, I don't know if I should be happy or worried! This doesn't look normal entirely, but I've heard so many weird stories of accounts banned that maybe I'm just freaking out just because I see something that was not expected.
Should I be concerned? I'm not noticing anything weird in my referral logs.. Don't know what else to do until my Google Analytics stats are updated.
Thanks in advance for any input, and please forgive my English :)
OH, by the way: this is the first time I see something like this (this kind of sudden increase) in about 4 years. Traffic is normal.
I'm not sure if my title is accurate... could it be eCPM or CPC.
[edited by: Oxydada at 2:17 am (utc) on Dec. 10, 2009]
But CTR is normal as ever.
That's a pretty good clue not to worry.
I'm seeing a big increase in CPC on some channels, but CTR is the same or down.
Sometimes it's just someone bidding crazy money, which usually doesn't last long.
Sometime a "site targeting" advertiser will bid enough to drive up CPC of a channel. Sometimes when that happens the CPM ads still won't get to run, just drive up the CPC of the contextual ads that they compete against.
And don't forget that the day isn't over yet, so if these are today's stats they might even out by the end of the day.
Note to self: don't adjust adwords bids after a few beers.
Thanks for all your input guys!
