same Click thorght rate but as traffic incresed, eCPM Going down

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same Click thorght rate but as traffic incresed, eCPM Going down

azhermemon

5:21 am on Oct 9, 2009 (gmt 0)

hello,

I think this is quite common question and may be annoying but still i have to write here to know that what to do after 3 week of research.

I was doing nice when my impression was 300 to 500 & eCPM was 4 to 5$daily.

But recently I got nice listing in Google and traffic increased 1500 per day and Impression goes 3500 to 4000 per day.

The thing annoying me is my click through rate is same as before 3% but my eCPM drastically going down at 0.25 to 0.50.

Any one have any suggestion how to increase eCPM ...

My 80% click coming from 300*250 Add unit and I am using 336 and 160 also..

koan

7:09 am on Oct 9, 2009 (gmt 0)

With increase of traffic, some of your better paying advertisers daily budget may be reached and Google has to fall back on lower paying advertisers, especially if your niche has just a few relevant sponsors.

Or your new source of traffic may be of lower quality (social media referrals instead of search engines).

azhermemon

7:25 am on Oct 9, 2009 (gmt 0)

My 85% traffic is coming from Search Engines, 10% Direct and 5% from other.

I have many time seen with my websites that if they are having low traffic the eCPM is awesome and as soon as it is getting traffic the eCMP goes dowen...

trannack

8:16 am on Oct 9, 2009 (gmt 0)

In the past traffic spikes have caused significant drop in earnings. I always find this frustrating - as in some respects the better the site does - ie a good referral, or better organic listings, can result in a decrease in revenue. I don't have any suggestions on recovering from this - although I suspect that it will level out over time.

explorador

2:34 pm on Oct 9, 2009 (gmt 0)

trannack, you are describing exactly the effect I'm seeing on my most visited website. Confusing, I just don't get it. Seems like staying low on traffic is better.

Initially, the normal traffic, meaning 100% of usual traffic means a daily income of US$X.

An increase of traffic to 150% doesn't necessarily means an increase of daily income of US$x*1.5, that's for sure, but doesn't make any sense to drop it to US$x/2.

I mean, the usual clickers would still be part of the traffic, right? 100% + 50% (new traffic).

To me it seems that the new traffic could possibly means different traffic, like replacing the usual source. (hard time to explain, english is not my primary language).

wanderingmind

6:53 pm on Oct 9, 2009 (gmt 0)

trannack,

from my experience with a site that gets some 30k impressions now - no, it does not level out. Sadly. It stays low..

ranjitbhar

4:49 am on Oct 10, 2009 (gmt 0)

Yes welcome to the reality............ Its like adsense decides that this particular site should get x amount of $/month so no matter how much you increase the traffic (by genuine means) you almost make the same (may be a small percentage change but nothing like that you should.)

IMHO add some of the ads of affiliate networks in the mix that way you will know if you traffic is also converting and you make some more money!