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Stopping ads from appearing sitewide

         

londrum

12:45 pm on Sep 16, 2009 (gmt 0)

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During the past few weeks i've noticed that a few of the ads on my site seem to appear sitewide.

i have a few different topics on my site, which are all linked together by being in the same city. the ads that i am seeing are targeted perfectly to one of these topics, but have nothing to do with the other topics.

if i look at my 336x280 block across all the pages, then the exact same 3 ads will appear in 60% of them.

adsense seems to be taking an ad that performs well on one particular page of the site, and sticking it on all the other pages too -- even if the subject matter is completely different.

has anyone had any luck in combating this?

these companies seem to be monopolising the ads on my site. i was just wondering if anyone has any experience with adwords, is it possible for a company to pick a site to target like this, without it showing up as a placement in adsense?

wyweb

12:49 pm on Sep 16, 2009 (gmt 0)



You might try section targeting and using weight=ignore.

It's worked pretty well for me.

<!-- google_ad_section_start --> (CONTENT STARTS HERE)
<!-- google_ad_section_start(weight=ignore) --> (SENTENCE TO IGNORE)
<!-- google_ad_section_end --> (END OF SENTENCE TO IGNORE)
<!-- google_ad_section_start --> (START OF CONTENT AGAIN)
<!-- google_ad_section_end --> (END OF CONTENT)

londrum

1:21 pm on Sep 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



i've already got all of that on the pages, doesn't seem to have any effect.

netmeg

2:34 pm on Sep 16, 2009 (gmt 0)

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Happens to me all the time.

Actually I for one don't think the display ad thing in AdSense works at all. I know for a fact I'm placement targeted and I get almost no ads showing up in that tool.

If an AdWords advertiser is targeting your site, they could have either picked it out specifically, or else picked a category of sites and let AdWords figure out which specific sites belong in that category.

The advertiser (if he knows what he's doing) has two choices here - he can put some keywords in his ad groups, and specify that he wants his ads to only appear on pages that are relevant to the keywords. (You'd use this for example on a site that has news stories on a lot of different topics)

Or he can choose not to enter any keywords, and let his ads appear 'run of site' - i.e. they'll show up on any page that they're eligible for (based on quality score, bid and competition)

londrum

2:52 pm on Sep 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



it's a pain in the butt, because you don't want to block the ad completely as it's usually targetted great for some of the pages.
but for the other pages it's just wasting all your slots.

one interesting thing that i've just noticed... if i grab the URL of one of these ads (by right-clicking on the title) then the URL that comes up actually contains my own URL at the end.
the very last little bit of the URL says...

google%26site%3Dwww.example.com

... where example.com is my own site.
that would suggest that they have targeted my site, but it doesn't appear in the placements page.

Jane_Doe

3:30 pm on Sep 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I block ads that are showing site wide but relevant only to a few pages of my site.