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Opinions on Leaderboard - Thinking of Changing

         

bts111

6:11 am on Aug 14, 2009 (gmt 0)

10+ Year Member



I am thinking of changing the position of a right hand side 120x600 to a 728x90 under the navigation menu at that top of one of my sites.

Can anyone give me some sort of indication as to what I can expect in terms of CTR?

Thanks!

piatkow

9:06 am on Aug 14, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The sites that I run suffer from ad-blind visitors. I find that occasionally repositioning ads will heighten visitor awareness and bring about a short term increase in clicks. As my sites are fairly low in traffic I don't have a big enough sample to be sure about the best long term position.

IanCP

10:21 am on Aug 14, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Can anyone give me some sort of indication as to what I can expect in terms of CTR?

Want to flip a coin? Consult the Taro Cards? Study your navel?

All are equally as good as to any opinion we can venture.

HuskyPup

11:06 am on Aug 14, 2009 (gmt 0)



what I can expect in terms of CTR

Nope but I can nearly guarantee you will see a big increase if my metrics are anything to go by.

netmeg

1:48 pm on Aug 14, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



All you can do is test. Unlike HuskyPup, I've never gotten the 728x90 to perform well on any of my sites (even the 728x15 link units outperform it for me)

signor_john

3:05 pm on Aug 14, 2009 (gmt 0)



A leaderboard definitely worked better for me. When I switched to a wide skyscraper on the right side--and later to a medium rectangle on the right side--CTR dropped noticeably.

WolfLover

3:37 am on Aug 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I love the look of the 728x90, however no one ever clicked on it, no matter what my site looked like otherwise or whatever the niche was about.

I stick with 336x280 on most all sites as that does best for me!

signor_john

2:24 pm on Aug 16, 2009 (gmt 0)



I love the look of the 728x90, however no one ever clicked on it, no matter what my site looked like otherwise or whatever the niche was about.

And I had the opposite experience, which just goes to show that testing is the only way to know what will work for a given site. Fortunately, it's easy to test ad sizes with AdSense, assuming that your ads aren't hardcoded into individual pages.