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Question about advertisers

         

JStubblefield

4:20 am on Aug 7, 2009 (gmt 0)

10+ Year Member



I do not use Google adWords, so hence this question.

A month ago I started a new section on my site and out of 50 pages I have 7 built. Just the seven pages been doing "double digit days" for about 2 weeks now.

Then all of a sudden today not one single click out of a normal days impressions.

I have it on a channel and all other channels appear to be doing like normal.

My questions is this:

"Can crappy advertisers SEE that a page is doing well for other advertisers and then outbid to get there".

The reason I ask is that I have been getting great ads from TOP NAMES in the business and NOW my ads that are showing are crappy ones meaning bottom rung advertisers.

I feel that in MY Niche a lot of the ads are clicked BECAUSE they see it as a top brand name advertiser.

But I hate to go in and filter things in fear of making Google mad or getting into that whole FILTER-CRAZY mode that I have gotten into before.

Just looking for some advice here should I filter the bad to get to the good or did the BIG NAMES stop wanting to advertise on my site so that the BOTTOM FEEDERS MOVED UP in the line-up? And if that's the case I am getting BIG NAMES advertisers on my other pages so can the advertisers not show ads on CERTAIN PAGES maybe, do they have THAT MUCH control?

tim222

5:50 am on Aug 7, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think a lot of the big companies use marketing agencies to advertise on networks like AdWords. So it could be a single agency that's between campaigns, or temporarily stopped running AdSense for any of a number or reasons. It might not last long.

There are quite a few different opinions on the filtering question. Personally I don't think it's worth the time, because there will just be more of them anyway. But some people say they have raised their revenue by keeping on top of it. So if you've got the time and you're curious to find out then it's worth a try. One tip is to save the competitive ad filter list offline in a text file each time you make a change. That way you can revert to a prior list if you want to.