I have been tweaking my ads for months trying to squeeze out some dollars to make up for the downturn in ad bidding, etc. The other day I realized I had been analyzing the wrong data (I think). I was so worried about each individual ad unit's performance that I never really took a look at the big picture, how the page as a whole was performing.

I stack two ad units on top of each other, and then have a link unit near the bottom of my content. When I analyze the page as a whole, I realized I should be adding the CTR from each unit (not averaging), and adding the eCPM (not averaging) to get the performance at the page level...

When a user visits my page and clicks an ad, it should not count against the performance of the page due to the fact that the other 2 ad units did not get a click. A click on any one of the 3 is a click for the page for that one pageview.

I realized the more useful stat (for me) is to look at the page as a whole, and how all 3 add units work together.

Interestingly I could not find such a stat in the Adsense reports. When I do an advanced report and select the 3 channels used, combine them by page, it actually averages the 3 channels out, which does not make sense to me... since all 3 are shown on 1 pageview, and I wanted to know my performance at the page level.

Anyway, does anyone know how to create such a report in Adsense, or even if it is possible?

Or, am I off-base on my thinking about this? It seems to make sense as a useful stat to me, but what do you think?