Forum Moderators: martinibuster
impresion 20,682 click 504 10 $
........ 31,917 ... 278 10$
that is normal ?
Combined it gives you a CPM of 0.38 With is very low.
IIRC CTR should be around 2%
Used to be for me but has been diving downwards for months now while average EPC remains largely static.
hello
i have 6000 visitor evry day
raport for this week
impresion 20,682 click 504 10 $
........ 31,917 ... 278 10$that is normal ?
For some content Yes, for other content No.
FarmBoy
And as swa66 points out, the numbers are very low. Google might do you a favor by kicking you out of Adsense...
Your first example is something like 2.4 CTR, not all that bad, not great though.
Your second example is more like a CTR of 0.9, which seems low for the number of impressions, but your page-topic/site-type could account for that.
If you are getting a low 2% CTR, and you are seriously trying to make money with Adsense, then you need to start playing with your ad placements, etc. (If Adsense doesn't really matter to you much then never mind this message :) )
Try using the 336x280 block with default BLUE links and black description/url and make it prominent on the page. The best place would be below your H1 title and just above your content/article (always "above the fold").
Try that and you should see a HUGE increase in CTR. Doing this has increased my CTR to HUGE levels. Of course, your content will need to be keyword optimized a bit in order to get good targeted ads, otherwise it doesn't matter where you place your ads!
For instance, one of my sites would earn about $150 for 500 clicks, not $10.
The payout reminds me more of a CPM rate for banner ads, are you allowing graphic ads to be displayed?
If you are getting a low 2% CTR,
2% is not low in Google's eyes. Plus, I am talking about overall percentage, not just for one channel.
and you are seriously trying to make money with Adsense, then you need to start playing with your ad placements, etc. (If Adsense doesn't really matter to you much then never mind this message)
I make 4 figures a month from one of my sites. Is that serious money to you ?
Try using the 336x280 block with default BLUE links and black description/url and make it prominent on the page.
Impossible to use those colors on my site. Sorry.
The best place would be below your H1 title and just above your content/article (always "above the fold").
Each site is different. There is no hard and fast rule.
I have adverts above the fold and have paid poorly. I have adverts below the fold and have paid well. I have also had the reverse with both.
I have adverts above the fold and have paid poorly. I have adverts below the fold and have paid well. I have also had the reverse with both.
Sometimes I shuffle the ads around so that people don't get ad blindness for a location which often results in sudden bursts of new revenue, then you shuffle them again ;)
[edited by: Jane_Doe at 4:37 am (utc) on June 1, 2009]
no matter where you place them
I actually fully agree. Main 728 X 90 "text" above the fold and a 728 X 15 footer at the bottom works for me.
Hard to really change when you have a "set" SSI set up.
2% is not low in Google's eyes. Plus, I am talking about overall percentage, not just for one channel.
I too am talking about the overall percentage. I have approx 150 channels and all of them get a very good CTR on average.
I make 4 figures a month from one of my sites. Is that serious money to you ?
4 figures for one site is great! Congrats. How's the CTR on the site? If it is around 2%, then you are missing out on a TON of money.
Impossible to use those colors on my site. Sorry.
Nothing is impossible, but if you want to keep the design aesthetics the way they are (for the sake of aesthetics) then that is a choice you have to make (and I don't blame you one bit). I'm simply talking about making the MOST out of Adsense for the sake of Adsense profits.
About color...Think about this: BLUE has been the universal default hyperlink color since the birth of the Internet. Most people therefore are more accustomed to clicking a BLUE link than on any other color. This means that, naturally, a BLUE link will get clicked on MUCH more often than any other color (which means higher CTR).
I for one am a part time web designer so I know all about aesthetics. So trust me, I know what you mean. But this doesn't change how people naturally understand and use the Internet. Sometimes we need to sacrifice aesthetics for the sake of functionality.
The best place would be below your H1 title and just above your content/article (always "above the fold").Each site is different. There is no hard and fast rule.
I have adverts above the fold and have paid poorly. I have adverts below the fold and have paid well. I have also had the reverse with both.
Yes, each site IS different. But there are better layouts than others when it comes to better Adsense CTR. Most people haven't a clue as to how to best optimize their layouts for better Adsense profits, which is why the average CTR out there is so low.
There has to be a balance.
Nothing is impossible, but if you want to keep the design aesthetics the way they are (for the sake of aesthetics) then that is a choice you have to make (and I don't blame you one bit). I'm simply talking about making the MOST out of Adsense for the sake of Adsense profits.
By the sound of it, you haven't played around with the colors much.
Some things are impossible...
For example, try making all the options to black
google_color_border = "000000";
google_color_bg = "000000";
google_color_link = "000000";
google_color_url = "000000";
google_color_text = "000000";
The only thing that appears black is the background. Try it and see.
Just because you want a certain color, doesn't mean google will allow it. So I stand by what I said, and it is impossible in my case.
About color...Think about this: BLUE has been the universal default hyperlink color since the birth of the Internet.
I for one am a part time web designer so I know all about aesthetics.
Only part time ? tsk <G>
Me too, but for fun, not for business.
Sometimes we need to sacrifice aesthetics for the sake of functionality.
Thank you, but my site does well in both. I will not sacrifice one for the other. Visitors come first. I do not have adverts that are in your face. Never use the max allowed, and only 20% of the site has adverts.
Most people haven't a clue as to how to best optimize their layouts for better Adsense profits, which is why the average CTR out there is so low.
IIRC the average - and expected CTR - is around 2%
Yes, I have a channel that had 600% but by the end of the day it settled to something more normal.
Yesterday, the best channel was 50% - the next were 2 channels at 25% - but overall, the site did 1.56% - (below my average).
If I were Google and a site was constantly receiving high CTR, then I would take a manual look at it.
And if your site is one that has 2 blocks of adverts before any real content, then it will never receive a click from me. I see those as spammy for one.
Also, I don't see why above the fold should pay higher (according to some).
If I were to visit a page on a site, it's because the content matched my query. I want to view that info. Then, if there's an advert at the bottom of the page that looks like it will give me more info, I will click on it. Not scroll back up to the page and click.
Sometimes CTR isn't a big deal. I'd rather have a low CTR and keep my visitors happy then shove Adsense in their face and not have them return.
There has to be a balance.
Exactly :)
And you say that people were only accustomed to clicking on BLUE links until 1995? Give me a break. Even today, MOST textual hyperlinks are STILL BLUE. So, yes, I will stand by what I said about that, that MOST people are accustomed to clicking on blue links (I didn't say EVERYbody).
About having more than one block of code above the fold, actually, I only have ONE block of Adsense code above the fold and one block at the bottom, that's it for most pages.
About Google looking at my sites because of high CTR: Well, they have looked at my sites and they actually sent me a recent email congratulating me on my "continued Adsense success" and rewarded me my own personal Google Optimization Rep because of it. No, I'm not bragging, but since you insist on giving your theories, I thought it was pertinent to this discussion. Does that settle the "your CTR is too high" theory?
At any rate, it seems like you just have an over-aching desire to argue, but I'm not really interested.
Good luck with your website, you seem to be having good success!
Adsense is just part of the original reason why they have those sites. Most importantly is the reputation of the site and the overall satisfaction of the visitor so that when they click on an ad, it's a genuine interest, not being tricked, but knowing full well it is an ad. Some tricks are useful to counter ad blindness, like blending the background, yet they don't irritate visitors and they respect the overall aesthetics of the site.
It's the best business strategy in the long run for a site to get in the medium to big leagues. Personally, for example, I never tried pop-ups ads, even when they were all the rage, out of respect for my sites, the visitors and because I hated it when I saw them on other sites. In the end, the browser makers themselves added anti pop-up features. We don't want to get to this point with Adsense.
I get away with using just ONE Adsense block on each page in the "right" position for maximum exposure and it gets me great CTR on nearly every page it is on. I recently added another block to the bottom of my pages as Google recommended it to me. I may or may not remove it in the near future.
IIRC the average - and expected CTR - is around 2%
I'm also around 2%. Ads are there but not in your face or even thrown in with the content, just off to the side. I'd rather not annoy my visitors and come off somewhat professional instead...hopefully that pays off in the long run.
IIRC the average - and expected CTR - is around 2%
I'm also around 2%. Ads are there but not in your face or even thrown in with the content, just off to the side. I'd rather not annoy my visitors and come off somewhat professional instead...hopefully that pays off in the long run.
