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Adsense hypersensitivity? Earnings down to 1/3 in a week!

realmaverick

12:11 am on May 11, 2009 (gmt 0)

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I launched a new version of my website on Monday, for the most part visually identical, certainly where the ads are involved. The enhancements were mainly extra features for the members.

From Monday onwards my eCPM and overall earnings are on average 33% of my typical earnings.

I'm certainly guilty of getting wrapped up in checking my adsense stats daily and winging over fluctuations. But right now I'm losing 66% of my adsense earnings, which has definitely put things in to perspective.

During beta testing, we had issues with ads displaying in firefox, it turned out to be a security fix, causing issues, during testing, the ads reappeared and so I assumed the issue had been fixed. But it hadn't, the coder put the ads inside of an iFrame! This was live for about 48 hours before I noticed and quickly resolved. The security fix was recoded and ads are displaying fine in all browsers.

I figured the iFrame must have been the reason why the adsense income dropped so dramatically, it made sense. But adding the adsense code directly to the pages actually made no different at all.

I've tried creating new channels, ads, alternating color schemes but to absolutely no effect.

Whatever has happened, appears to have sent my account in to a downward spiral. I just don't know how to fix it or why the hell it's so sensitive.

Kres7787

12:28 am on May 11, 2009 (gmt 0)

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Welcome to the club. My earnings went to 10% of the normal flow. Decline happened in just a few days. Everybody seems to be reporting this.

What is good is that it means that Google is earning less as well. So I would presume it wont stay like this. Or at least hope. But in the meantime I already started discussing with different people about replacing it. Wont wait for it to recover.

realmaverick

12:30 am on May 11, 2009 (gmt 0)

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Well we assume Google is earning less. Maybe they just decided suddenly to take 66% more of our cut?

What date did you notice this sudden change?

I made an error, it was Sunday, not Monday.

brianng

2:07 am on May 11, 2009 (gmt 0)

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My eCPM has been dropping drammatically and earning dropped to 50% of my typical earnings since May 1.

Lame_Wolf

2:28 am on May 11, 2009 (gmt 0)

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April the 1st here.

photojack

2:45 am on May 11, 2009 (gmt 0)

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Since Sunday (May 3rd) 30-40% down

IanCP

7:53 am on May 11, 2009 (gmt 0)

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Well we assume Google is earning less. Maybe they just decided suddenly to take 66% more of our cut?

Not in my experience. Evening out daily variations my EPC is still more or less the same.

Just CTR killing me.

Everyone should keep a monthly register of what is happening. That way you can see variances over a period and possibly draw sensible conclusions about trends. Some folks prefer spreadsheets, I don't. That's me.

If Google were taking a greater slice then that MUST show up in dramatic variations in your EPC. I'm not talking day to day but over a reasonable period of time.

dolcevita

8:03 am on May 11, 2009 (gmt 0)

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I do not see any changes at all. eCPM and overall earnings from 5 site;s that i own are same or with slightly improvements.

Scurramunga

2:12 pm on May 11, 2009 (gmt 0)

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In last couple of days have seen my earnings plummet down to about 15-20% of my normal average this time last year. Maybe it was one of those weekend phenomena's

johnnie

3:33 pm on May 11, 2009 (gmt 0)

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ame problem here. My earnings have dropped ~50% in the last two weeks. Its irritating at best.

sabrebIade

4:53 pm on May 11, 2009 (gmt 0)

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April was actually some better for me.
May started out that way.
But I swear it looks like Adsense went "Oh look!" and squashed that.
Today is simply awful to put it mildly.
I am REALLY hoping the stats are lagging.

But as for when the downward turn started, mine was February 14th.
It was really like someone flipped a switch.

signor_john

5:22 pm on May 11, 2009 (gmt 0)

For me, May is looking about the same as April did. Not great, not horrible, but just average. (My average eCPM for May is a nickel higher than my average eCPM over the last six months, which isn't enough of a difference to either celebrate or worry about.)

realmaverick

12:42 am on May 12, 2009 (gmt 0)

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Interesting observation here, I just read on another thread that a couple of users added a line of JS to their website and their adsense income halved.

One of the big changes to my pages code, is quite a bit of JS. hmm

greatstart

2:25 am on May 12, 2009 (gmt 0)

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Starting last January, each month has been declining by approx. 10%. Now here in May, the total revenue is down by a total of 40%.

zett

5:44 am on May 12, 2009 (gmt 0)

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May is looking even worse than April. After five months of relatively solid eCPM (within 5% error margin, compared to previous month) this value now dropped by almost 20%. Not good.

SmallP

2:59 pm on May 12, 2009 (gmt 0)

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Realmaverick, have you changed the layout of your page at all? I did that once a few years ago and came up with a great design, but was dismayed to see adsense revenue plummet. It was only some weeks later that I realised that by changing the way the site was coded I had mucked up - my page's prime position ads were so placed in the code that they were now the second block of adsense code rather than the first. That meant that the best ads were getting lost at the bottom of my page whilst the prime position was showing ads which were i) less relevant and ii) paying less. I changed things round and the situation improved overnight.

Lame_Wolf

3:06 pm on May 12, 2009 (gmt 0)

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SSDD