Forum Moderators: martinibuster
Within at least the last few weeks I occasionally see ads with eCPM but no clicks. I usually sort my results by earnings, and simply look at "Show data by page" mode. You must use channels to see this "problem". In this mode I see channels (URL) that indicate eCPM with no clicks, and even earnings!
If I then look at the same data using:
"Individual Ad"
"Show data by targeting type - contextual or placement"
I see NO placement targeted ads, all adds are indicated to be contextual, BUT, the channels, in some cases, which showed eCPM in the page results, actually do not show any eCPM in "Targeting Type" report. [i]I do believe the earnings sort of results includes fractional earnings, even though the report shows zero earnings, the URL channels show up in the same position for the "page" results and "individual ad" results even though the "eCPM" is different.
It's as if Adsense has invented a new "Targetting Type" but the reports do not include that type yet.
Adsense is rolling out this new visitor tracking "interest based ads", perhaps they are experimenting with a new targeting type and the reports don't work yet.
[adsense.blogspot.com...]
This week we're announcing plans to provide interest-based advertising across AdSense publisher sites to help achieve that goal. In the past, advertisers have taken advantage of contextual and placement-targeted advertising on AdSense publisher sites. With this enhancement they'll also be able to reach users based on their previous interactions with them, such as visits to the advertiser website, as well as reach users on the basis of their interests (such as "sports enthusiasts" or "travel enthusiasts").
Anybody else notice this? You'll probably have to be using channels to do so.
I'm seeing even more CPM ads which displace the much better paying (as ranked by eCPM) Pay per click ads, and therefore reducing earnings. The pages in question do quite well, earnings wise, with actual Pay Per Click "clicks"; Google's original bread and butter program.
I've now disabled "Interest based ads" for more than a week, and still I see evidence of CPM ads. The ads are not "placement targeted" either.
So I guess I'll be emailing Adsense, but I know I'll have to be very patient.
Why doesn't Google innovate and and come up with CPM, PPC, PPA, payment plan.
A small payment for each impression (always), a larger payment for a click, and then at least 5% of perceived value for an action. This is a truly fair, simple scheme. It would simplify Adwords, and Adsense, tremendously! Advertisers would pay less for better service, Google would make more money, and I even believe publishers might get paid a little more too! (Actually be properly compensated regardless of ad type and content.)
Google must have most of the fraud protection schemes in place already, SO, that's not an excuse!
Come on just get it done!
Uh oh, I've now made this a two topic thread, oh well.
I notice the choice of fonts doesn't really work all the time either. Chose Verdana and you'll still get Times New Roman showing from time to time.
Reporting doesn't work all the time, and never really seems to catch up afterwards.
Targeting is sometimes perfect, sometimes terrible.
They like to fiddle. We can express preferences sometimes but that's all they really are.
why must we send emails to block cpm ads?
Google recommends against opting out of CPM ads, so there wouldn't be any point in encouraging or facilitating such behavior.
why isn't there an option in our account to block those type of ads with one click?
See above.
90% programs have this option!
It hasn't given them a competitive edge over AdSense, though. I guess most publishers feel that other factors (such as earnings) are more important.
