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Wondering about my EPC & eCPM with Adsense

EPC with adsense

         

rventure

9:46 am on Mar 20, 2009 (gmt 0)

10+ Year Member



I have a site that is both geographically and industry niche. I want to replicate my site but for a different city and hopefully double my income. I've been tweaking my adsense units and looking more closely at my EPC and eCPM and CTR. My site doesn't get a whole lot of traffic but I'm earning avg. of $16/day for the past few months. My earnings seem to go up every month. I'm sitting on the edge of my seat just wondering when it will peak.

My CTR is %10.66
My eCPM is $99.43
My EPC(earnings per click) is $.093

Are these numbers any good?
I'm hoping to be able to do the same with more sites.

jetteroheller

1:44 pm on Mar 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



My CTR is %10.66
My eCPM is $99.43
My EPC(earnings per click) is $.093

There is a typing mistake

$9,94 eCPM -> $0,093 EPC

or

$99,43 eCOM -> 0,93 EPC

farmboy

2:24 pm on Mar 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I want to replicate my site but for a different city and hopefully double my income.

Are you expecting the income to double because the new city has more people? Depending on the topic of your site, your knowledge and the time you're willing to put into your site - that might happen and it might not happen. It depends on the particulars.

FarmBoy

rventure

2:47 pm on Mar 20, 2009 (gmt 0)

10+ Year Member



Sorry and thanks. I meant $0.93 per click average.

Farmboy,
I'm hoping that the next site will be able to earn the same amount of money as my current site. I have chosen a similar size city with the same industry. I've been using adsense for a little over one year on my current site that is about 2yrs old. I made a lot of rookie mistakes with my first site such as not optimizing properly on all pages. It took a while for me to figure out how to rank high. My site consistently shows up on the first page of results and within the top 3 sites on Google for keywords matching my sites main topic. I know that I can now build a site that will rank high in my niche much faster than my current site. I understand that the income will not be comparible at the beginning but I'm hoping that it will be within 6-9 months.
Do I sound crazy or is there a chance I might be right about my predictions?

jetteroheller

6:19 pm on Mar 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Sorry and thanks. I meant $0.93 per click average.

Your EPC, CTR, eCPM would be even before the economic crisis extreme high.

HuskyPup

6:51 pm on Mar 20, 2009 (gmt 0)



Your EPC, CTR, eCPM would be even before the economic crisis extreme high.

I would tend to agree however he does state:

I have a site that is both geographically and industry niche.

Clearly with only 170/180 page impressions per day it is serving a very specific market and if you can continue it in another city, wow, I reckon you ought to franchise the product niche since it is clearly very profitable:-)

That's always assuming, of course, that each city requires this product(s)/service/whatever it is.

Why only expand to one other city? Is there a specific reason?

rventure

10:14 pm on Mar 20, 2009 (gmt 0)

10+ Year Member



HuskyPup,

I do plan on expanding the idea to atleast 20 other locations(maybe 30 depending on how much time it takes to maintain.) I guess I'm just doing a test run in another city before actually tackling multiple cities. I have to do a lot of tedious researching online in order to put a site like mine together. It's a lot of work and I don't want to waste time on something that might not work as well in other cities. I'm just kinda testing the waters by branching out to another city with this type of site. If it works in the next city, I'll feel confident that it can work in others as well and then I'll get to work on those.

A little off topic, but a few of my concerns lie in changing the way I build the new sites. I actually already put together my next site and am just waiting for Google to index it as it's only been a couple of days. I built it using WordPress for ease of use for customers, consistency thoughout the site, and ease of maintenance. My first site was built with Microsoft FrontPage(takes way too long to update my pages as I didn't use any CSS with this site.) I also wanted to see if I could get Google to index my pages/posts more quickly using WordPress.