Can ad colour change the value

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Can ad colour change the value

endomorph1

4:49 pm on Feb 20, 2009 (gmt 0)

Can the colours of your advert affect your share of the revenue ?

This is a strange one. I am doing some optimising of one of my sites. I have a 468 x 60 banner in top left corner which is black text on light blue (matches site theme) background.

I have now created channels for it and created a new advert which is white text on a red background.

Using a little ASP code I am displaying the blue background advert on even seconds (server time) and the red advert on odd seconds.

After half a day, the difference is remarkable.

The blue advert is getting $1.41 per click but the red advert is getting $0.72 per click !

Same advert, same position, different colour ......

Anyone else experienced this ?

Makes me want to try further combinations.

netmeg

5:11 pm on Feb 20, 2009 (gmt 0)

Half a day is nowhere near enough time to come to such a conclusion.

Let us know what you see after two weeks.

Bddmed

5:12 pm on Feb 20, 2009 (gmt 0)

I think half a day is pretty short to draw any conclusions. But given the number of color blind people especially in the red/green area, I wouldn't suggest using a red background. I for one wouldn't be able to see what's up there at all.

endomorph1

5:12 pm on Feb 20, 2009 (gmt 0)

Netmeg,

I know what you mean, but I am so surprised that there is a 50% increase and the only difference is the colours !

netmeg

6:09 pm on Feb 20, 2009 (gmt 0)

In half a day, it could be anything. Advertiser positions move around a lot. Sometimes they raise or lower their bids, or new ones jump in, or old ones jump out. You can't attribute it to the colors.

ArtistMike

3:00 am on Feb 22, 2009 (gmt 0)

Google likes primary colors, only use primary colors. Notice the colors in their logo. That is my "expert" opinion.