How Is 160-600 Size doing?

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How Is 160-600 Size doing?

Many argue for 300-250 but wondering about 60-600

Erku

2:21 pm on Feb 16, 2009 (gmt 0)

I read that people think horizontally and therefore, 300-250 size is the best performer.

However, what if you place 160-600 size ad unit vertically next to the article body. As people are reading down the lines they will see more adsense ad exposure with 1600-600 than 300-250.

Any thoughts or serious research about this topic?

netmeg

3:34 pm on Feb 16, 2009 (gmt 0)

I do well with 160x600's, but I've never tried those square ones. Don't like em, don't want them in my content, even if they pay better. And they don't really fit any of my layouts.

But it should be easy enough to test - design two pages, one with the 160x600 and one with the square, serve them up randomly, and see what you get.

ecmedia

3:44 pm on Feb 16, 2009 (gmt 0)

It is all about testing because each page has a unique layout; what works for me may not work for you due to layout differences.

You must remember, though, that Google has repeatedly said on its blog that the advertisers prefer 300-250 and you will therefore get better ads with this size.

signor_john

4:02 pm on Feb 16, 2009 (gmt 0)

I'd guess that location will have more impact than shape. You can easily put a 300 x 250 at the top of the page or in the middle of your content, while a 160 x 600 is likely to end up in the right-hand column, which is a cool spot on Google's "heat map."

As far as the question of whether advertisers prefer 300 x 250 to 160 x 600, that probably doesn't matter unless you're using Google for "image ads" (display ads). If you limit yourself to text ads (the AdSense default, as I recall), advertiser preferences shouldn't be an issue.

jmccormac

4:16 pm on Feb 16, 2009 (gmt 0)

It depends on the content and the positioning. For long content blocks, having the 160x600 block on the right hand side seems to work well. This is almost counter-intuitive to the Google heatmap but the logic is far clearer. The English language is written from left to right. Therefore at the end of a sentence the eyes finish on the right side of the page - on the Adsense block.

Regards...jmcc

greatstart

5:20 pm on Feb 16, 2009 (gmt 0)

I've had very poor results using those skyscraper blocks. Whether it be the 160x600 or 120x600, the CTR was extremely low for me.

The only ones I use now are 336x280 and 300x250. They both give me a good CTR, but the eCPM sucks!

Atomic

5:59 pm on Feb 16, 2009 (gmt 0)

I stopped using the big ugly square ad units a couple years ago. Now I favor the 160x600 units. If you study a site like MSN or Yahoo, you'll find the article pages don't have much of a menu. That means you can throw these ad units on the left side. The CTR can be spectacular if you can pull it off.