Forum Moderators: martinibuster
I am an honest Adsense publisher and make my living off of Adsense. Now we host other ads because Adsense revenues are falling due to stricter rules, and mostly by Click Fraud, I understand.
So how can Google Combat Click Fraud?
I would say not with general steps that will also hurt the honest publishers and drive them away and make them host other contextual ads and banner ads on theit sites, but rather taking specific steps.
1. Google Needs to take a close look to see at what level the click fraud happens. I assum it is more common with the beginners. When you are a new adsense publisher even on or two extract click is a big deal. It is more likely that you may call a friend and ask to come to your site to click. But if you are an established publisher, you do everything possible to guard your business. I don't even tell my friends that I make money when visitors click on my ads. Some of them are not yet very computer literate and may think they are doing me favor when they may come and click on my ads.
2. So Google needs to make stronger entrance requirements to adsense publishers. I would not allow anyone into the program unless you have 1000 pageviews per day.
Vibrant Media has the same requirements. I think they require 2000 pageviews per day.
Make it stricter and don't hurt the honest publisher-partners.
[webmasterworld.com...]
So Google needs to make stronger entrance requirements to adsense publishers. I would not allow anyone into the program unless you have 1000 pageviews per day.
There are plenty low quality high traffic sites, just as there plenty high quality low traffic sites. A forum on Britney Spears could be high traffic yet bring little to advertisers, yet a niche web site on cool alarm clocks could have little traffic but be vital to a few advertisers.
You have to consider a lot more criteria. For example, they could require that a site must be at least 1 year old. That it is professionally designed. That it is well organized. Absolutely unique content (there are so many copyright infringing anonymous sites hosted in free blogs with no contact form) Etc.
Adsense revenues are falling due to .... mostly by Click Fraud,..
Where do you get this, what's the source for this claim?
I'd guess the general worldwide economy had more impact than click fraud.
(there are so many copyright infringing anonymous sites hosted in free blogs with no contact form) Etc.
Tell me about it. They're are a monumental pain.
So Google needs to make stronger entrance requirements to adsense publishers. I would not allow anyone into the program unless you have 1000 pageviews per day.
Why not 10,000 a day? Or 50,000? or 100,000?
It's worth noting that Google already has procedures in place to deal with fraudulent clicks and other invalid clicks. Those procedures are far more sophisticated than what you suggest:
(Adobe PDF format)
I would not allow anyone into the program unless you have 1000 pageviews per day.
I'm not convinced that Page views can be used as a metric for determining the honesty of a publisher. Does that mean a webmaster with fifty thousand a day page views to his celebrity site is more likely to be honest? Aggregate thousands of small publishers and you have a staggering amount of page view inventory. That's a lot of honest traffic to throw out.
If you read the above link you'll also see that the amount of revenue Google returns to advertisers because of termination is miniscule compared to the amounts Google returns via filters. Publishers that cheat are a very small source of invalid clicks.
Howver, my point is that Google needs to tighten even further the entrance criteria into the program.
Could be several things.
1. Certain pageviews per month
2. Professionally acceptable Design
3. Site at least one year old (you can't put a site online and make money tomorrow)
4. The site's traffic's certain percentage should come from search engines. Or perhaps diversified traffic sources.
5. The site has to have at least minimum amount of content (posts, articles, esseys, pages)
Of course this economy effects the revenues publishers get, but who know how much damage these low-quality and made-for-adsense sites cause to honest publishers who pay salary to other workers from Adsense revenues.
I wish Google may take the issue more seriously and find ways to protect mid-size honest publishers.
1. Fighting click fraud is about protecting advertisers, not publishers.
wish Google may take the issue more seriously
2. I invite you again to read the PDF posted by signor john before claiming Google needs to take the issue more seriously. That is a report by a scientist who was allowed to see what Google does to combat invalid clicks.
Also ban intercontinental clicks
Also ban intercontinental clicks
If I'm a businessman from Hong Kong who clicks on an ad for a hotel in San Francisco, isn't it possible (or even likely) that I need a hotel room in San Francisco?
And if I'm a garment manufacturer in Brazil who clicks on an ad for a supplier of rick-rack in China, isn't it possible (or even likely) that I want to import trim for dresses, blouses, or skirts?
