Forum Moderators: martinibuster
A whole lot of filler adsense ads are for a topic area completely unrelated to my field. (In this example let’s say repair of Brown Fubars.)
The misunderstanding is understandable since a key word is in my domain, but when put into context is clearly not relevant.
There is no way that my readers/users will be interested in the advertising topics.
Now…, I am wondering what the scenario is.
1)Google realizes that it’s a filler ad and will not penalize me. “Round Widgets” ads have (lets say) 10% conversion rate but “Repair of Brown Fubars” has only 0.002% conversion rate. Google understands this and will not penalize me. (the few 0.002% is just added bonus)
2)Google uses a value average computation that heavily penalizes me. I.e. I get an average between the two conversion rates that shows my niche as a clearly low conversion value
I have tried to remove a few of them, but not knowing when Adsense reevaluates smartpricing I cannot be sure what timeline is enough for testing.
Can anyone say for sure?
You can't control smartpricing, so don't worry about it. You *can* control the user experience on your site, so *do* worry about that.
IMHO, if you create a great guest experience, you'll find your eCPM moving into a very comfortable position.
filter a dozen sites and a dozen take their places
It's unlikely that the domain name would cause this, probably advertisers themselves think that it'd be fun to advertise 'fubars' on a site that's about 'round widgets'
and there's not much you can do about that, except let their ads run a while, and see which of the following would AdWords/AdSense do first:
- realize that no, these ads don't get clicks, and display something else
- realize that yeah, these ads do get clicks, but don't convert and get you smart priced
...
( depends on many things including visitors' and advertisers' avg. intelligence )
.
added: hmm... (how popupar are these widgets?) if it's a small niche, you might get fubars filtered before your list goes full
[edited by: Miamacs at 1:35 pm (utc) on Nov. 28, 2008]
If by looking at your page (and/or your domain name) Adsense thinks Brown Fubars are relevant to your site, then it's likely the Google SERPs will think so too. So, even though you THINK your round widget audience may not be interested in Brown Fubars, you may be getting more incoming Brown Fubars traffic than you realize.
Thats right, I hadn't thought about it that way. But I took a good look at the SERP keywords in analytics and did not see any indicator that I was getting traffic from "Brown Fubars"
I filtered out all the "brown fubars" for now, going to give it 2-4 weeks and see if avg week ecpm goes up or down.
