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Daylight Savings Time has ended - what are the effects on AdSense and Ecommerce?

         

rj87uk

11:07 am on Oct 26, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have always noticed that during winter it has been better for traffic and earnings in general. I have always thought it was because the days get shorter and the nights get longer as in the UK its cold and dark at night so more people will spend time inside and online. This year im going to pay special attention of traffic and earnings starting from last week to the start of next month as the clocks have went back it would be interesting to see what happens.

Does anyone else see increased traffic & earnings during the winter? Don’t include Christmas shopping.

pageoneresults

11:18 am on Oct 26, 2008 (gmt 0)

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This year im going to pay special attention of traffic and earnings starting from last week to the start of next month as the clocks have went back it would be interesting to see what happens.

Ah, its changed though. It is now the first Sunday in November as opposed to the last Sunday in October.

The United States, Canada and some other countries extended DST in 2007. The new start date is the second Sunday in March (previously the first Sunday in April) through to the first Sunday in November (previously the last Sunday in October).

Clocks "fall" back on 2008-11-02 for most of us here in the U.S.

g1smd

11:42 am on Oct 26, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



In the UK, the change was overnight - so we had an extra hour in bed this morning... or went to bed an hour later last night, knowing that there was an extra hour created from nothing overnight.

So, for this week only, the UK clock time to US clock time difference is one hour less than you might have expected.

UK Summer (BST) = UTC+0100 (GMT+1)
UK Winter (GMT) = UTC+0000 ... which we are on now for the next 5 months.

jetteroheller

10:38 pm on Oct 27, 2008 (gmt 0)

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The end of the daylight saving time caused chaos at an upload.

My software compares the time of a file on the server with my notebook.

But Canada has still daylight saving time.

So I uploaded a new version on 7pm

I discovered some small errors, corrected and wanted to upload 7:30 pm.

But the FTP in my self written CMS told me, nothing to upload, the files on the server are all newer, than my own files.

So I had to implement a new feature in my software to overcome this problem.

jetteroheller

10:38 pm on Oct 27, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The end of the daylight saving time caused chaos at an upload.

My software compares the time of a file on the server with my notebook.

But Canada has still daylight saving time.

So I uploaded a new version on 7pm

I discovered some small errors, corrected and wanted to upload 7:30 pm.

But the FTP in my self written CMS told me, nothing to upload, the files on the server are all newer, than my own files.

So I had to implement a new feature in my software to overcome this problem.

g1smd

10:47 pm on Oct 27, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Best if you use UTC all the time for all users, then the problem can never arise.

fredw

6:50 pm on Oct 28, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree, I'd always use UTC for something like an inside company function. You only work with "local" time in "presentation" mode on a public-facing web page.

ember

7:38 pm on Oct 28, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yep, we always do better in the dark, once DST has ended in the fall and before it starts in the Spring. Our Congress lengthened DST, though, about a year or two ago, and it hurt our earnings.