how do you know which ads were clicked?

Forum Moderators: martinibuster

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how do you know which ads were clicked?

dulldull

4:38 pm on Sep 21, 2008 (gmt 0)

I put three ads on every page but my website doesn't give the simplicity i want anymore. I'd like to remove some of them to make a website tidy, the problem is that i don't know which one enjoy highest CTR. Is there any way to figure it out? Thanks a lot!

robzilla

5:44 pm on Sep 21, 2008 (gmt 0)

Simply use a channel for each of the three ads to individually track their performance. You can learn more about channels here:
[google.com...]

eRAZOR

9:30 pm on Sep 21, 2008 (gmt 0)

I think he didn't mean the adslot but the specific ad the was served to the clicker.

farmboy

11:31 pm on Sep 21, 2008 (gmt 0)

I think he didn't mean the adslot but the specific ad the was served to the clicker.

I don't think it matters either way.

Even if you put three AdSense "buttons" on a page that display one ad each and number those ads Channel 1, Channel 2, etc., and after a month Channel 2 seems to be performing best, that doesn't necessarily indicate that Channel 2 is your best display to keep. There are just too many variables.

dulldull: The answer is you can't tell. You have to trust AdSense to put the best ads on your site when each visitor visits. If you don't trust AdSense to do this, the only option is to replace AdSense with something else.

FarmBoy

martinibuster

7:43 am on Sep 22, 2008 (gmt 0)

Good stuff, farmboy. :) Thanks for getting to the heart of the matter. Google continually rotates ads around, plus there's the geographic issue to mix it all up.

In addition to channel tracking, a comprehensive and enlightening solution is CrazyEgg, a popular stats program that shows you where your visitors are clicking. It should be in the toolbox of every AdSense publisher that cares about usability issues.

I'm a proponent of cultivating the habit of looking at statistics of what users are doing on our sites, where they came from, why they visited our sites, what outbound links are popular, and other stats. In my opinion, becoming knowledgeable about your site visitors is of importance.

ArtistMike

6:58 pm on Sep 22, 2008 (gmt 0)

There are page trackers that you can put on your web page, that will pull the data on what ad was clicked ... what individual ad was clicked. Do a Google search for such click trackers.

Mike

farmboy

7:38 pm on Sep 22, 2008 (gmt 0)

There are page trackers that you can put on your web page, that will pull the data on what ad was clicked ...

Does it tell you the subject and URL of the ad that was clicked?

FarmBoy

ArtistMike

1:24 am on Sep 24, 2008 (gmt 0)

the tracker will pull the url of the ad that was clicked.

potentialgeek

1:34 pm on Sep 24, 2008 (gmt 0)

Anyone used click trackers to weed out poorly performing ads (like a wack-a-mole ads)?

p/g