Forum Moderators: martinibuster
My eCPM and overall earnings is up and I don’t know why.
I have made changes and there have been events in the world, so let’s all speculate or vote on what happened.
1) Olympics ended, but my earnings where climbing during the Olympics.
2) We have entered the hurricane season.
3) School has started for most across the nation (USA)
4) Smart pricing has been removed (my AdSense Account Strategist has already said I’m not smart priced).
5) I removed some ads from a section of my website that accounts for 5% of my traffic and put other contextual ad partner’s ads there.
6) Earnings increased during Olympics; however I got another boost after our last AdSense maintenance event. Let’s call this one Maintenance event!
7) Google is taking less of a cut and giving me more percentage of the take.
8) Other?
Is this a recent and sudden jump or has it been happening over time? Has your average click value gone up or your CTR or are you getting more traffic?
I have also experienced an improvement in eCPM due largely to an increase in click value--this goes back to last summer. Since that time, average click value has almost doubled, gradually.
I think it's largely due to a shift in the ads that appear on my site. But I really don't know.
Though do we really have the required statistical significance to judge that eCPM is actually up and not just up and down? You'll be picked up on that you know.
For me it's a CPC increase. Possibly due to new advertisers in the mix. Though it only brings me up to pre-summer levels before the 30% drop.
Is this a recent and sudden jump or has it been happening over time? Has your average click value gone up or your CTR or are you getting more traffic?
Sudden jump.
I have also had sudden drops in eCPM in the past, as well as slow gradual drops.
[edited by: Edge at 2:57 pm (utc) on Aug. 29, 2008]
oh.. that'll be me then ;-)
Not complaining. Just wondering where it went.
We have seen a steady uptick of epc since, but a lot of our advertisers are non US and the plunging dollar might also have been involved.
We have seen a steady uptick of epc since, but a lot of our advertisers are non US and the plunging dollar might also have been involved.
Same here. EPC is way up over this time last year (probably about 25-30% overall, and 30-35% in July).
The U.S. dollar has been creeping up again lately, so it will be interesting to see if EPC is affected.
In the past, my eCPM was always highest in the mornings when I first checked and dropped as the day progressed. Now, my eCPM is the lowest in the morning and builds until about 21:00 then begins a slow and minor drop.
Most of my visitors are US and Canada with about 20% UK, India, Australia.
Google made a mistake and will be removing the extra money from your account soon.
Well, in my case, if they made a mistake they started making it almost a year ago and have compounded it since then....
OTHER-THAN... I'm in a market niche that is "maturing" & is quite a bit related to the RE industry & people moving into new residences...
So naturally, the amount of searches conducted by the general surfing-public in regards to my web site's subject matter has been in decline the past several years... AND consequently my overall earnings have also been steadily eroding pretty much correspondingly with the RE market, unfortunately (sigh)
