Forum Moderators: martinibuster
Please bear my English!
I've started a site one year ago, it started fine (entertainment niche).
Since starting, and until March I used to have a normal CTR and around 600/800 unique visitors per day, increasing by the week.
Then, traffic kept increasing little by little, but my CTR started dropping, wich I don't understand.
Now, I have around 2500 unique visitors and just a quarter of CTR that I used to have back in March.
I don't understand why - isn't it more traffic more clicks or something like that? What could it be the reason/s?
Also, I noticed things started to go downhill faster in the CTR area whe those little arrows were introduced. I don't think this has something to do... but it's a interesting coincidence.
I didn't make big changes (template wise) and I don't get a lot of returning visitors (that could cause ad blindness).
All my traffic is from Google.
Any idea, insight or something?
Thanks in advance :)
Mia
(edits: typos)
[edited by: Oxydada at 3:43 am (utc) on Aug. 23, 2008]
Se even though most of your traffic may come from Google, what they searched for that lead them to your site can make a huge difference.
Someone searching for post purchase info may be a lot likely to click an ad than someone searching for prepurchase info.
You might be able to get an idea of whether there has been a shift in the type of visitor you have by looking at the refers in your log files, or stats program.
Also be prepared that you eCPM may go down, as there may be not enough "expensive" ads to cover your traffic.
Depends on WHY your traffic is visiting your site
Look at the referrer queries. How well do those queries match up to visitors likely to purchase a product? If they are looking for photos of flags, info to finish a project, free downloads, then they are not likely to click.
If the queries are about researching products, or about how to accomplish certain tasks or how to become better at a specific activity, then those may tend to click more. Words used to convert receive higher bids on AdWords campaigns. Do some research on what those query modifiers are and see how well they match up with your content.
It also depends on how you are measuring traffic
What do you mean by increasing traffic? Are the queries increasing? Or are you looking at hits? Some of those hits can be bots. Bots don't click.
