The main problem is i guess the high CTR that i generate for every 1$ i spend on adwords i get 2 - 3$ from adsense

That might be your problem. Is it an MFA site with little content?

Umm, er, well, it was not that hard to find a page (your page?) that could be indeed a problem; the one I found was an "article site" dealing with tipps for working from home in India.

At least =I= have a problem with it, because...

a) terrible design, very unfriendly to users
b) Adsense to the max: 3 ad blocks, 3 link units, search
c) just keyword stuffing above the fold
d) Ads almost blended, very little distinction between content and ads
e) Shallow content

I don't know whether these characteristics are true for your site as well, but I think it's good to see that Google takes action. Finally. After all those years of useless MFAs. It's such pages that make advertisers opt out from the content network. Out with them!

chris:
its not a mfa site.

zett:
yes the site is about home job opportunities, but the offering is of outsourced projects and is related to the bpo. its not just articles (there arent any articles). details are given regarding the projects that are available.

a) yes design may be bad, but its not that bad, have seen worse than that. its not unfriendly.

b) Thats what adsense has allowed,

c) Well.. thats true..

d) ads are not blended atall. differnt bg color of site and ads.

e) content is original, unique and important for the visitors.

If there had been problem with the design and content adsense woudnt have accepted my site in the first place.

and the thing is that in the email they have specificed "publishers using online advertising" which means they have problem with me using adwords rather than a problem with the quality of the content of the site. else why would they allow to run it for 7 more days.

It is interesting that they have specifically said that it is the adwords tarffic causing problems because you do not meet the Landing Page Quality Guidelines. This is rare insight..So you know what went wrong.

Did you recently get QS slapped (on adwords) and then....changed domain and restarted biz.. That could be your first indicator..

They also donot like sites about 'making money from home' This is on their black list esp. if you drive adWords tarffic to such a site.

No, actually this is the first domain i used with adwords. QC wasnt slapped, if that were the case then they would have disabled my adwords account. my ads have been performing better and i have been increasing the overall budget on monthly basis but kept on decreasing my CPC bid.

There is no point of thinking that they are not liking "money making opportunity" i guess there are large number of advertisers in this category. if that is indeed a problem then they should have not accepted advertisers or publishers related with work at home category in the first place.

More over my site is optimally using both adsense and adwords network.
1. Adsense generating CTR between 22 to 30.
2. Adwords gernating high CTR at least impression and time.

what amuses me is that why did they allow to run ads for 7 more days and also saying that they would be paying for that. i mean are they giving me window period to challenge them or to change something on my part.

3 months back they stopped serving ad on one of my other site but kept my account active, thou i was using adwords on both the sites then, they didnt refer to it. On asking reasons they said they dont have any reason as of now.

It seems Zett has nailed it.. Your site seems to fail a manual review or the sniff test.

Do you get any repeat visitors?
Do surfers book mark your site?
Do you add value to the surfers experience?
Are your ads excessively blended- do they seem to be part of content?

yes 15% repeat visitors
yes they do queit often
more than adding value my site satisfies their need.
no they arent blended much. ads and site both have differnt back ground color.

site is ranked well in SERPS. 25% traffic
adwords - 20% trafic
other non paid referals - 35%
direct hits - remaining

total traffic is 800 unique visitors per day

The mail states that your account will be disabled in next 7 days

Seems to be the usual "incompatible business model" email they send to arbitrageurs.

I don't know why anyone would risk their account doing arbitrage these days with adwords + adsense.

The way they see it, as an advertiser, you take money from the system instead of adding to it.

I stick to my previous post. Instead of hoping for others to jump in "me too, me too", you will want to re-consider your sites approach, meaning:

- CLEAR separation of content and ads
- make useful content much more prominent
- deploy a clear site navigation, not to be confused with ads
- get rid of keyword stuffing, or put it to the end of the page
- use a better layout, more pleasing to the eye (but I guess, that's just personal)

Your site -as it is now- is not a very pleasant place to stay. People might use the ads to exit your site, so putting the "MFA" label to your site.

I suggest to take a look at other sites that are actually doing better than you (and not those examples that are even worse). Maybe read a little bit about web usability. There are plenty of good books/sites on this subject.

And then re-apply for Adsense. (The fact that they not just killed your account should give you hope that you can re-apply.)

The way they see it, as an advertiser, you take money from the system instead of adding to it.

koan: There is no point in keeping money in the system. To google it doesnt matter because it an agent/faciliator between the advertiser and publisher so it gets it share on every penny paid to the publisher. More the money the publisher makes the more it is profitable to google irrelavent to what the same publisher spends on advertising.

zett: will keep your points in mind. but my account has already been cancelled . i mean it would be cancelled in 7 days.

i would need inputs about what do you consider the chances for being reinstated. afterall i think it was cancelled not due to the content / nature of the site rather than due to arbitrage.

when i applied for adsense it was first rejected as some pages were under construction after making changes i resubmmited and they had accepted which means they didnt have problem with my site (content / design which is same till now).

when i applied for adsense it was first rejected as some pages were under construction after making changes i resubmmited and they had accepted which means they didnt have problem with my site

...at that time, mate, at that time.

Google is not known to be the most transparent/solid company in the world, both in terms of disclosing the rationale behind decisions as well as sticking to former decisions.

What was OK yesterday may not be OK today. Google is a moving target.

As I said, I'd look at the points I mentioned. But then again, it's YOUR site. What alternatives do you have to make money from the site?

i guess google has either recruited some dumb people who are not capable to interpret its own guidlines or may be google could be paying them incentives for disqualifing sites.

i guess google has either recruited some dumb people who are not capable to interpret its own guidlines or may be google could be paying them incentives for disqualifing sites.

Wrong ... wrong ... wrong
Google is getting smarter and getting rid of the sites that damage their business model. I'm glad to see this happen. Maybe within a few months websites with quality content will make some descent money again.

To judge from the recent flurry of "I've been booted" threads, Google is doing some late-summer housecleaning. This might be a good time for publishers to take a close look at their sites and to think about how they're using AdSense.

Remember, Google doesn't have to prove that you've committed fraud or violated a rule to disable your account: If it decides that you're no longer a good match for the network, it can break off the relationship without citing a reason (just as you can, but that's a topic for another thread).

In its quest to dominate the market at first, Google accepted practically anyone, but I think the market is oversaturated and the brand in danger of being associated with poor quality sites so maybe Google is now revising some of its prior decisions and upholding higher standards than it used to (one can only hope). Bad designs, gray area topics (make money schemes, etc), arbitrage, gray hat SEO tactics (keyword stuffing, etc) may be a dangerous thing to play with.

Like zett said, before you even consider re-applying or appealing their decision, I would fix those issues right away.

To judge from the recent flurry of "I've been booted" threads, Google is doing some late-summer housecleaning. This might be a good time for publishers to take a close look at their sites and to think about how they're using AdSense.

And if you also note the extra push Google is making to get the advertisers back into the Content Network, with enhanced tools and metrics - the writing is pretty clearly on the wall in 12 inch block letters.

publishers using online advertising to drive traffic to pages showing Google ads are required to comply with the spirit of Google's Page Quality Guidelines

read these lines again. the answer to your account cancellation stands right before you. seeing your website, to me, this case is refreshingly obvious for a change with google being very clear in wording.

- arbitrage
- site quality

so *if* you think you have to do the risky and shady arbitrage thing at all costs, at least you have to show a squeaky clean quality website. which is not the case here. you have in no way proven the right to exist in the content network. period.

To google it doesnt matter because it an agent/faciliator between the advertiser and publisher so it gets it share on every penny paid to the publisher. More the money the publisher makes the more it is profitable to google..

again: don't think google. don't think publisher. think advertiser. think visitor. be a real customer friend. try to make a website the best you can for your visitors. make it a pleasure to go there. hand over best quality traffic to the advertisers. prospects who are really well qualified for their products. that's what advertisers pay for. namely not as a parasite, but as a publisher who really adds value in the process. that's what keeps the system alive in the first place. for that you have to attract the pure raw natural traffic with a valuable content website. attract your visitors naturally with a first class browsing experience, convince them without those massive seo tactics and bought traffic. with all that mfa stuff going on, the overall credibility and quality of the content network is at risk, which in turn threatens google's earnings long-term. so there are very well implications that go beyond your simple "google is only agent" theory.

[edited by: moTi at 12:45 am (utc) on Aug. 10, 2008]

Unfortunately, we can't really do anything for you as your problem is with Google and the resolution has to be arranged with them.

Fortunately, we have some great posts on things to do if one should find their AdSense account banned. If you were innocent and had not violated Google's AdSense TOS, there are some things you can do to try to get reinstated.

Please read the following threads for some good advice.

I've been Reinstated - Adsense has let me Back in
[webmasterworld.com...]

What to Do When You are Kicked Out of Adsense
A tutorial on your recourse when booted from AdSense.
[webmasterworld.com...]

Good luck!
;)